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User Experience at Google

User Experience at Google. Marianne Berkovich User Experience Researcher Mountain View, CA. BA in English Georgetown University Masters of Human Computer Interaction Carnegie Mellon University Adobe Creative Suite, Mobile, Acrobat Google Google Finance, iGoogle , Comparison Ads.

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User Experience at Google

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  1. User Experience at Google Marianne Berkovich User Experience Researcher Mountain View, CA

  2. BA in English • Georgetown University • Masters of Human Computer Interaction • Carnegie Mellon University • Adobe • Creative Suite, Mobile, Acrobat • Google • Google Finance, iGoogle, Comparison Ads My path

  3. This is Google…

  4. This is also Google… (and much, much more)

  5. “To organize the world’s information and make it universally accessible and useful.” - Google’s mission Source: http://www.google.com/corporate/tenthings.html

  6. “Focus on the user and all else will follow.” - One of Google’s “Ten Things we found to be true” principles Source: http://www.google.com/corporate/tenthings.html

  7. Who is the user? (Also: Why you can’t build a chair for everyone)

  8. Engineers User experience Organization Product management Documentation Marketing, Public Relations, etc. Product team

  9. Interaction Designers • User Experience Researchers  • Visual Designers  • Web Developers  • UI Copywriters • Participant recruiters User Experience team

  10. User Experience at Google

  11. Methods and the Development CycleExample: Technology in a Museum 1. Concept 2. Design 4. Release 3. Develop

  12. 1. Concept Interviews Surveys Focus Groups Field Studies Diary Studies Task Analysis Personas Competitive Analysis

  13. 2. Design Mini-experiments Heuristic Evaluation Cognitive Walkthrough Paper Prototype Testing Card Sorting Participatory Design

  14. Design (continued)

  15. Log AnalysisDiary Studies Usability TestingField Studies 3. Develop & 4.Release Eye Tracking Heuristic Evaluation Cognitive Walkthrough Formal Usability Test

  16. Be able to answer “Who is the user?” • Show it to some users and observe them without interrupting • Fix what you observed • Repeat steps 2 and 3 a few times Parting thoughts on user centered development Image: http://flickr.com/photos/fuzzyblue/2103946313/

  17. Appendix

  18. Profile of a successful UXer @ Google CS, HCI background or related field Strong design sense, user-centered focus Experience in designing web-based interfaces Strong leadership, communication, teamwork skills Technical skills - HTML, CSS, Javascript

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