Maximising the Impact of e-Commerce on Business Activity

1. e-Commerce - a possibility for maximising its impact on business activity  Juraj Šebo Chairman Slovak Associaton of Distance selling TAIEX TIRANA 18.3.2009

2. E commerce • Selling through websites is the fastest growing method of trading worldwide. There are two main forms of e-commerce: • Business to business (B2B) trading where companies trade and exchange information using the World Wide Web. • Business to consumer (B2C) trading where companies deal directly with customers through web pages, and ordering is carried out online.

3. Products • There are many different types of products and services that are traded on line including books, CDs, cars, holidays, and insurance. • In response to e-tailing and e-trading, most businesses have now set up their own websites

4. Trading online • Trading online enables businesses to reach much wider audiences while cutting the costs of traditional retailing methods. • For example, an e-tailer does not have to spend so much on an expensive High Street presence • Although the outlay on developing a good website is substantial the potential benefits are enormous in providing most types of business with a competitive advantage. • An individual working from home can now advertise and sell their produce worldwide .

5. Typical customer • E commerce is used by 32% respodents. More often women than men. • Typical customer = woman , middle age (30 – 44 rokov), middle and collage ecucated ,hosehold with higher incomes , from bigger towns

6. Internet use in 2007

7. Internet growth 2001-2008 • Austria 121,4% • Belgium 156,0% • Germany 110,9% • N’lands 177,1% • Romania 517,5% • Russia 664,5% • Slovakia 284,6% • Slovenia 263,3% • Ukraine 2.539,1% (!) • Croatia 625,6% • CZ Rep. 410,0% • Hungary 326,6% • Poland 307,1%

8. WEB as a tool • A web page is a single document. A website is a collection of related documents. The World Wide Web consists of graphic and text documents that can be connected together through clickable 'hypertext' links

9. Action Plan for Electronic Commerce • Building trust for users and consumers • Establishing ground rules for the digital marketplace • Enhancing the information infrastructure for electronic commerce, and maximising the benefits of electronic commerce.

10. How to build trust for users and consumers? • Consumer protection • Privacy protection • Security and authentication

11. How to establish ground rules for the digital marketplace • Legal and commercial frameworks • Taxation • Trade policy and market access • Competition law and policy • Electronic finance

12. How to enhance the information infrastructure for electronic commerce • Access to and use of the information infrastructure: • policy implications of changing information and network technologies and market demands, including the local loop and network convergence, • developments in pricing for access to broadband infrastructures, • Internet developments and governance issues, and policy requirements for open international telecommunication markets.

13. How to maximise the benefits of electronic commerce • The full economic potential of electronic commerce will only be realised through an environment facilitating its widespread use by businesses, consumers and institutions. • The information infrastructure has the potential to link citizens to each other and to the world, and to foster social cohesion. A clear understanding of the needs of enterprises and citizens is needed • There is enormous potential for the growth of electronic commerce in education and training

14. The steps for the development of e commerce Trust increase Better Informations For customer New possibilities Better informations Training Better conditions

15. EMOTA Conclusions • EMOTA has a special role in comparison with other international bodies in the area of e-commerce. • EMOTA provides the forum to construct broad policy frameworks for e-commerce. • EMOTA works on the basis of consensus, peer review and benchmarking against good policy practice.