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DoD and Joint Safety Initiatives Motorcycle Mishap Prevention Across the Services

DoD and Joint Safety Initiatives Motorcycle Mishap Prevention Across the Services. Major Dan “JD” Roberts Defense Safety Oversight Council (DSOC) Private Motor Vehicle Accident Reduction Task Force (PMV TF). Overview. Defense Safety Oversight Council (DSOC) Chaired by Dr. Chu (USD P&R)

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DoD and Joint Safety Initiatives Motorcycle Mishap Prevention Across the Services

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  1. DoD and Joint Safety InitiativesMotorcycle Mishap Prevention Across the Services Major Dan “JD” Roberts Defense Safety Oversight Council (DSOC) Private Motor Vehicle Accident Reduction Task Force (PMV TF)

  2. Overview • Defense Safety Oversight Council (DSOC) • Chaired by Dr. Chu (USD P&R) • Uses both Service and Task Force Inputs • Private Motor Vehicle Accident Reduction Task Force • Chaired by Major General Griffin • Across all Services • Includes other government agencies (NHTSA, NTSB) • Partner with other organizations (MSF, AAA, NSC) OUR GOAL IS TO REDUCE ALL PMV MISHAPS!

  3. PMV TF and Initiatives • Multiple Initiative to curb PMV mishaps/fatalities • Focus on PMV 4 (4 wheeled vehicles), PMV 2, and general driving behaviors • Drive-Cams • Driver Behavior Assessment Tool (DBAT) • Driver History (SAMBA) • Driving Simulators (PMV 4 and PMV 2) • Focus Groups • “Alive at 25” – NSC • 3D Virtual Training • MANY more, but sometimes not focused

  4. Priorities Strategy Strategy A combination of ALL aspects Vision Guidance / Policy DoD / Svc / Local Enforcement Efforts Commanders and Supervisors Education Efforts Targeted, realistic education & training Engineering / Technology Efforts Long term…sometimes costly Targeted Media Efforts Understand the demographic Identify Barriers to Change Focus Groups Identify High Risk Individuals / Behaviors Based on data-driven process Data / Demographics / Epi Factual, relevant, and current END STATE: Mishap Reduction DSOC Initiatives

  5. PMV TF • New focus • Concentration on motorcycles • Concentration on identifying high risk behavior • Concentration on EFFECTIVE communication

  6. Motorcycle Safety Joint Focus Group

  7. Focus Group • Joint service • 12 participants • 20 -26 years old • Active motorcycle riders

  8. Rider Experience • < 1 year - - “since I was 6 years old” • 10 sportbike riders • 2 cruiser riders

  9. Why Ride a Motorcycle? • Freedom • Stress reliever • “No matter what happens during the day” • Love to ride

  10. Speed • Bought a speed bike because they want to go fast • Share a competitive nature • Racing • Risk awareness

  11. When Do You Speed • Straight-a-ways • Familiar roads • Whenever I can • Want to show my bike is faster • You feel insulted when cars want to race • I go 90 MPH to get home faster • You pass me, I will catch you and pass you • I like the rush

  12. Riding Beyond Limits • Adrenaline factor • Alpha factor – you are not ready • Competition • Being the best

  13. Cornering • Skill based adrenaline • Challenge • Pushing the limit • Rush

  14. Training • Motorcycle Safety Foundation BRC • Sportbike course • Recurring training

  15. Command Influence • Mentorship • Group rides • Encourage new riders not to push themselves • Support/Less restrictions

  16. Observations • Group Mentality • Right kind of mentoring • Sportbike training • More “laws” create more “outlaws” • Will take risk with sportbike

  17. Results • Speed • Risk • Competition • Group mentality

  18. 18-26 Year GroupFocus Group

  19. Content Results • General results • Very similar across all groups, including the civilian summer hires • Strong focus in all groups on alcohol-related risks • Primarily drinking and driving • Also included other alcohol–related risky behaviors • Credibility of the message sender is key • Not necessarily synonymous with “young” and “like me” • “Old guys” can be persuasive if they are clearly expert • Avoid plagiarizing from Madison Avenue

  20. Content Results • Safety messages identified as “safety” will be ignored • Content needs to focus on relevance to life rather than benefits of safety • Improved performance in career, relationships, goals / hobbies, etc. – “Meeting my goals” • Health and personal well-being are too easily sacrificed to be motivators • Personal stories should discuss the bad things but also recovery and its cost • Short-term gains more heavily weighted in cost-benefit analysis

  21. Content Results • Repeated messages will be ignored, no matter how initially compelling • Person to person venues will have more impact • Mass briefings work only to extent that briefer connects with audience • Smaller homogeneous audiences better (homogeneous by age demographic, not career field) • Professional briefers will be viewed as entertainment rather than as peers

  22. Summary • The Joint Community is interested and listening • Continue cross-talk, partnerships, new ideas • Get a 18-26 voice “at the table” • Identify the human factors and overcome the negative impacts

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