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A Pro-Manufacturing Economic Development and Awareness Initiative

A Pro-Manufacturing Economic Development and Awareness Initiative. Why we need a manufacturing careers campaign:. OUTDATED AND NEGATIVE INDUSTRY IMAGE GROWING SKILLS CRISIS. Why we have a crisis:. CHANGING DEMOGRAPHICS TECHNOLOGY REQUIREMENTS OF MANUFACTURING

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A Pro-Manufacturing Economic Development and Awareness Initiative

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  1. A Pro-Manufacturing Economic Development and Awareness Initiative

  2. Why we need a manufacturing careers campaign: • OUTDATED AND NEGATIVE INDUSTRY IMAGE • GROWING SKILLS CRISIS

  3. Why we have a crisis: • CHANGING DEMOGRAPHICS • TECHNOLOGY REQUIREMENTS OF MANUFACTURING • MISALIGNMENT OF SCHOOL PROGRAMS • POOR MATH AND SCIENCE SKILLS

  4. Therefore: the “Storm” • Difficult to recruit new workers. • High-skilled workers retiring – almost impossible to replace • Skill demands are growing, and growing. • Education/training institutions are not prepared to support us. • Shortages: hamper manufacturing growth and cramp the U.S. economy

  5. What Manufacturers Say About Their Current Workforce • 90% of respondents indicated a moderate to severe shortage of qualified skilled production workers; • 65% of all respondents, and 74% of respondents with more than 500 employees, reported a moderate to severe shortage of scientists and engineers; Skill demands are growing, and growing. • 39% of respondents indicated a moderate to severe shortage of qualified unskilled production workers.

  6. Given Changes in the Economy and Business Environment, Which of the Following Will Be Most Important to Your Company’s Future Business Success Over The Next Three Years? (Select Up to Three)

  7. What Types of Employees are Expected to Be in Short Supply Over the Next Three Years? (Select All the Apply)

  8. Why we need to keep manufacturing strong: • Manufacturing is the largest contributor to economic growth • Manufacturing contributes two-thirds of U.S. exports • Manufacturing is the source of most U.S. innovation and contributes 2/3 of U.S. private research and development • Manufacturing wages 22% higher than average of all sectors

  9. What we are facing: • INCREASED GLOBAL COMPETITON • INCREASING SKILLS IN COMPETING COUNTRIES • DECREASING MATH, SCIENCE AND TECHNOLOGY SKILLS IN UNITED STATES

  10. Why a campaign: • Promote accurate vision of today’s advanced manufacturing • Align goals of economic developers, workforce development and education with industry • Develop local education and training strategies for manufacturing that fill skills gaps • Provide career information, guidance, and links to training, internships and jobs

  11. What is the campaign: • A PARTNERSHIP BETWEEN: • A local collaboration of: manufacturers, civic leaders, • educators, economic developers, workforce development leaders • National Association of Manufacturers (NAM) • Nation’s largest industrial trade association • The Manufacturing Institute • NAM’s 501c(3) educational and research arm

  12. Who the coalition includes: • LOCAL MANUFACTURERS • EDUCATORS AND TRAINING PROVIDERS • ECONOMIC DEVELOPERS • CIVIC LEADERS • WORKFORCE DEVELOPMENT PROFESSIONALS • THE PUBLIC WORKFORCE DEVELOPMENT SYSTEM THIS REGIONAL COALITON RUNS THE CAMPAIGN LOCALLY!

  13. What are the awareness tools: • UNIQUE INTERACTIVE WEB SITE • BILLBOARDS • RADIO SPOTS • NEWSPAPER & MAGAZINE ADS • BROCHURES, POSTERS, ETC. • TOOL KIT WITH CAMPAIGN MANAGEMENT AIDES

  14. TOOLKIT • Site readiness assessment • Benchmarking study • Skills Gap Study • Campaign flowchart/timeline • Style branding guide • Local events structure • Speakers kit/media kit • Media plan • Interested party referral system

  15. What has been accomplished: • PILOT CAMPAIGN IN KANSAS CITY REGION • FORMATION OF PRO-MANUFACTURING COALITION AND NEW MFG ASSOCIATION • LEVERAGE TO OBTAIN $1.9M CBJT GRANT • LEVERAGE TO OBTAIN $15M WIRED GRANT • 35 PERCENT INCREASE IN ENROLLMENT IN MANUFACTURING RELATED COURSES - BTC

  16. Manufacturing Careers Campaign NATIONAL & LOCAL RECOGNITION “Vision for the Future: Dream It. Do It. Seeks to Develop the Next Generation of Plant Workers” Plant EngineeringJuly 2005 “Manufacturers Seeking to Link Classroom and the Factory Floor” July 3, 2005 “Manufacturing Jobs Campaign Targets KC” The Business JournalFebruary 8, 2005

  17. What is next: • CAMPAIGN EXPANSION • 5+ OTHER REGIONS • MAJOR NATIONAL PRESS • EVALUATION AND FURTHER DEVELOPMENT OF TOOLS

  18. What we need from you: • COMMITMENT TO MANUFACTURING AS IMPORTANT TO REGIONAL GROWTH • PARTICIPATION • LEADERSHIP • FUNDING

  19. www.dreamit-doit.com

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