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FOCUS IS POWER. Start Co. Al Pickett VP of Diversity/Entrepreneur. 1. Vision Impact. Vision. Direction. Priorities. Goals. Strategies. Tactics. 2. Vision/Goals. Are you a Strategic Business Owner?. Embraces leverage-- works smarter, not harder
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FOCUS IS POWER Start Co. Al Pickett VP of Diversity/Entrepreneur 1
Vision Impact Vision Direction Priorities Goals Strategies Tactics 2 Vision/Goals
Are you a Strategic Business Owner? • Embraces leverage-- works smarter, not harder • Focused, Effective, Productive, Strategic • Focuses on the entire business, not just technical work • Thinks and acts like a CEO, not an employee • Develops business plans, procedures and policies • Excels at leadership, not doer-ship • Leverages marketing and other peoples’ talents • Learns to let go – trust their people & systems 3 Face Reality
What A SBO Is Not A Strategic Business Owner is NOT a: • Micromanager • Perfectionist • Control Freak • Jack-of-all-trades • Workaholic • Dictator/Screamer • “I’ll Do it Myself” Martyr • Hands-on Technician 4 Face Reality
A Strategic Business Owner … • Gets the greatest return possible for his/her time, money, and effort – • Focuses on the entire business, not just the technical work of the business • Thinks and acts like a CEO, not an employee • Works “on” the business -- focuses on strategic, high-priority issues; key relationships; areas of brilliance -- does not get interrupted & distracted by clutter • Views the business as a separate asset that needs to be professionally managed and optimized • Designs the business system -- managers improve the system -- employees run the system 5 Strategic Focus
Employee SBO/CEO Working “in” Working “on” Tactical Strategic Details Big picture Doing Leading Work a job Build an Asset Role player Head coach Reactive Proactive Technician Architect Doing things right Doing the right things Day-to-day Long-term view Working hard Working smart Shifting gears Shifting mindset 6 Strategic Focus
To Become a Strategic Business Owner • Use the title of CEO • Focus on building and optimizing your chief asset – your business • View your business as your #1 client • Know your talents, areas of brilliance – focus on the 20% of your activities that produce 80% of your results • Value your time at $150-200/hr. -- Would a CEO do this task? Is this task worth $150/hr.? 7 Strategic Focus
To Become a SBO (Cont.) • Create a “not-to-do” list – low important tasks you can give up (80% of your activities) • Schedule weekly time to think, plan, and re-charge • Tackle your top 3 priorities each day • Hire or leverage a Personal Assistant • Hire/leverage technical specialists – don’t be one • Hire or leverage managers – don’t be one • Learn from proven, high-integrity CEOs (role models) 8 Strategic Focus
Strategic Day Management • Whatever effective time management system you utilize, keep using it • However, to remain balanced, fulfilled and refreshed, you must also schedule time for FUN – don’t get burnt out! • Schedule FUN activities to get away from the business, do what you enjoy and re-charge your battery, creativity and productivity 9 Strategic Focus
How Do I Want My Business to Look … • Describe the vision of your business after one year. • What does it look like in 3 years? • What do you see specifically? What are you doing? Who do you see? What type of customers do you have? How do you feel? 10 Vision/Goals
Goals – Power of Clarity and Simplicity • Get crystal clear on what you really want and why -- name it and claim it! • Only establish goals and action plans for important wants • Set priorities among competing demands • Stop wasting time and energy on low-priority, low-value activities – remove clutter and distractions • Concentrate focus, energy and efforts on high-priority, high-value activities • Bottom line, with clarity of focus, you can do less and achieve more. You are tackling the right things 11 Vision/Goals
Top Business Goals and/or Strategic Projects • Financial • Sales and Marketing • Business Plan • Employee Management • Freedom/Balance/Income Areas for Suggestion : Financial, Leadership, Systems, Operational, Sales/Marketing, Employee Management, Business Plans, Technology, Freedom, Balance, Income, Priority Management, etc. 12 Vision/Goals
Personal Goals • Financial Goals (income, savings, debt reduction, investments) : • ____________________________________________________________ • ____________________________________________________________ • ____________________________________________________________ • Health Goals: • ____________________________________________________________ • ____________________________________________________________ • ____________________________________________________________ 13 Vision/Goals
Personal Goals • Family/Marriage/Relationship Goals: • _____________________________________________________________ • _____________________________________________________________ • _____________________________________________________________ • Mental/Educational/Skills/Knowledge Goals: • _____________________________________________________________ • _____________________________________________________________ • _____________________________________________________________ 14 Vision/Goals
Personal Goals • Fun/Play/Social Goals: • ____________________________________________________________ • ____________________________________________________________ • ____________________________________________________________ • Character Goals: • ____________________________________________________________ • ____________________________________________________________ • ____________________________________________________________ 15 Vision/Goals
Personal Goals • Toy/Possession Goals: • ____________________________________________________________ • ____________________________________________________________ • ____________________________________________________________ • Spiritual Goals: • ____________________________________________________________ • ____________________________________________________________ • ____________________________________________________________ 16 Vision/Goals
90-Day Goals “You become what you think about.” – Earl Nightingale • Keep goals SMART • Specific • Measurable • Actions • Results • Time • Focus on the vital few, not the trivial many • Set BIG goals 17 Vision/Goals
90-Day Ultimate Goals • Email Al Pickett al@neverstop.co • ________________________________________ • ________________________________________ • ________________________________________ • ________________________________________ 18 Vision/Goals