Social Media Trends in 2022

1. Social Media Trends in 2022 Social media is undoubtedly one of the most powerful marketing tools of this era. It is that one medium that impacts and influences our lives every day. Let’s take a look at the overwhelming stats: More than 3.96 billion people are using social media globally. (https://www.statista.com/statistics/278414/number-of-worldwide-social- network-users/) 57.6% of the total global population is on social media. (https://www.searchenginejournal.com/top-social-media- statistics/418826/#close) On average a user spends 95 minutes per day on social media platforms. (https://www.searchenginejournal.com/top-social-media- statistics/418826/#close) The global social media market will reach $223.11 billion at a 39.7% CAGR in 2022. (https://www.thebusinessresearchcompany.com/report/social-media-global- market-report) There are 9.52 million active social media accounts across the UAE. It accounts for almost 98% of the total population of the region. (https://www.globalmediainsight.com/blog/uae-social-media- statistics/#:~:text=According%20to%20the%20latest%20statistics,annual%20g rowth%20in%20internet%20users) These numbers are enough to hire a social media agency in Dubai for business marketing and promotions. How do the professionals benefit your business? They remain aware of the latest techniques and trends that increase brand awareness and

2. visibility on social media platforms. A knowledgeable professional will utilize them to create your social media marketing strategy, benefiting your brand. Let's take a look at the top social media trends of 2022. Top Relevant Social Media Trends Here’s a list of the social media trends that every online marketing professional and business owner should be aware of. Brands are Heavily Investing in Social Commerce The buying and selling of products and services on social media platforms are called social commerce. As per recent reports, over 73% of businesses are focussing on social commerce. Many brands are integrating their ecommerce platforms with social media sites like Facebook, Instagram, etc., to gain the benefits of social commerce. It is the trend to keep in mind when making a brand’s marketing and sales plan. Time is Right for Creators & Influencers on Social Platforms Influencer and creator marketing aren't going away anytime soon. On the contrary, the growth and popularity in certain areas have been spectacular. Business owners should consider the influence of such marketing tactics on the consumers to increase brand awareness through social media outlets. Livestream Shopping is Transforming Ecommerce Besides social commerce, live streaming shopping is also gaining popularity amongst the general consumers, which has increased amid the pandemic months. The personalized approach and thrill of the activity; are a couple of things that attract consumers to Livestream shopping on social media platforms. Short Videos are Gaining More Views TikTok, YouTube, Facebook, Instagram, and Twitter; are all leading social media platforms that have their respective versions of short-span videos, which are great for branding and promotion. You can create a viral trend with your brand name through short videos. It is something to keep in mind for future marketing campaigns. Wrapping Up! When hiring a social media agency in Dubai, we can assume that you will start with a consultation. You can check their awareness of the latest media trends during the initial conversation. Take some queue points from what we just discussed. Socialight Digital Marketing, is led by a team of digital marketing specialists who make sure to be up to date with the relevant trends to offer efficient service to the clients. You can book a consultation or visit the site for more details on the services.