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IFRRO, OSLO 21 st October 2009

IFRRO, OSLO 21 st October 2009. Pirjo Hiidenmaa President of European Writers' Council Chairperson of the Finnish Non-Fiction Writers' Association. Authors and the business models in the digital era. Authors with a publisher Authors without a publisher. With a publisher. Audiobooks

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IFRRO, OSLO 21 st October 2009

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  1. IFRRO, OSLO 21st October 2009 • Pirjo Hiidenmaa • President of European Writers' Council • Chairperson of the • Finnish Non-Fiction Writers' Association

  2. Authors and the business models in the digital era • Authors with a publisher • Authors without a publisher

  3. With a publisher • Audiobooks • E-books • Internet publications • Nowadays, mostly by-products of the print book. • Readers, consumers' attitudes and technology improving. • Contracts are the bottle-neck.

  4. Existing models • Educational texts • Usually by-products of a print book. • Academic texts • Usually free for users (students, university teachers) • Licenced for libraries.

  5. Without a publisher • Internet as a working tool for writing: collective and interactive creation of works. • Internet as a tool to promote books (print, e-books, audiobooks): • Blogs • FAQ • Chat • Facebook etc.

  6. Special cases • Researchers and Open Access • New products for special readers: • Auditive, visual means for disabled readers • Plain language texts • Translations for text mining

  7. Where is the money? • Selling books in various forms on various platforms. • Selling the expertise of the writer: lectures, opinions, columns. • Selling fan products, keeping in touch with readers and strengthening the brand.

  8. The variety of authors • Professional authors who live on their writing. • Academic authors: not for money but for reputation and career. • Part-time authors: writing as a hobby. • Writing as a by-product af other activieties.

  9. The variety of products • Books • Shorter texts: columns, blogs, critiques • Extratextual activities: lectures, visits • Non-text products: fan products • Authors' virtual societies: Facebook, websites

  10. The variety of purposes • Entertainment • Education • Additional education (life long learning) • News and communication

  11. The future • Should authors get money for showing their texts? • Databases of specialised articles for various purposes. • Licensing / selling texts, books or chapters. • Scanning, digitising print books and selling one-by-one or licencing collectively.

  12. No texts… • …without an author: • TEXTS DON’T GROW IN TREES!

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