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A Presentation to Orange County Board of County Commissioners April 23, 2013

Association to Preserve Eatonville Community, Inc. (P.E.C.) A Report on the 24 th Annual Zora Neale Hurston Festival of the Arts and Humanities (ZORA! Festival 2013). A Presentation to Orange County Board of County Commissioners April 23, 2013. Introduction Finances

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A Presentation to Orange County Board of County Commissioners April 23, 2013

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  1. Association to Preserve Eatonville Community, Inc. (P.E.C.)A Report on the 24th Annual Zora Neale Hurston Festival of the Arts and Humanities (ZORA! Festival 2013) A Presentation to Orange County Board of County Commissioners April 23, 2013

  2. Introduction • Finances • Strategic Plan • The Future

  3. Association to Preserve Eatonville Community (P.E.C.) • Education • “Zora’s Place” • Zora Neale Hurston National Museum • Historic Preservation • Administration • ZORA! Festival

  4. ZORA! 5-year Income and Expenses(in thousands)

  5. P.E.C. Debt Balance(in thousands)

  6. Estimated Economic Impacts • 41,234 visitors • 16,493 out-of-town visitors • $6,878,405 = Total out-of-town visitor spending • $2,441,417 (Estimated total money spent on Accommodation during the ZORA! Festival) • $146,485 = Tourist Development Tax • $447,096 Total Sales tax attributed

  7. Strategic Plan Efforts to Improve Internal Controls As of March 6, 2012 • Established a Finance Committee which meets weekly • Hired a Bookkeeper who works Monday – Friday, 8AM-12 Noon • Established protocol whereby daily financial management overseen by P.E.C. Board V.P. who serves as Finance Committee Chairman

  8. Seeks new revenue sources • Contracts services to generate revenue and fees • Currently in discussions with area institution of higher learning to provide academic services • Takes advantage of out-of-town donors’ efforts • Atlanta Fundraiser scheduled for August 2013 -- No fees apply; 100% sponsored • Schedules additional special event -- Summer 2014

  9. 2014 ZORA! Festival “Silver Anniversary” based on Long-term planning • Board approval of ZORA! Festival National Planners’ Program Recommendations • What’s New? • ‘Round ‘Bout Midnight Series – • Film night • Standup Comedy night • Jazz night • “A-list entertainers” (Saturday & Sunday Center Stage Concerts) • Considering reintroduction of admission fees for adults • Enhancement of Individual Solicitations • Aggressive & Scientific Marketing Efforts by Digital & Social Media

  10. Reach: Number of unique users who saw ZORA! Posts. Scientific Marketing Research Number of people who Liked, commented & shared ZORA! Posts. volume This is a summary chart of the steady activity from Facebook, showing that ZORA! Festival is reaching far beyond the 15% of users that Facebook’s new system promotes. Time Festival Time

  11. Eatonville Mayor Bruce Mount & Orange County Mayor Teresa Jacobs ZORA! Festival 2013, Center Stage -- Saturday, February 2

  12. Commissioners Tiffany Moore Russell & Fred Brummer ZORA! Festival 2013, Center Stage -- Saturday, February 2

  13. Local, State & National Elected Officials ZORA! Festival 2013, Center Stage -- Saturday, February 2

  14. Current P.E.C. Board Members • 1st Row:2nd Row (cont’d) • Marie-Jose’ François, M.D., President Alberta Wells Godfrey • Business Affiliation: Center for Multicultural Wellness and Prevention Business Affiliation: Retired Miami Elementary School Principal • Winfred “Chad” McKendrick, Vice President Reginald B. McGill • Business Affiliation: Primerica Business Affiliation: City of Orlando • Tadayuki “Tad” Hara, Ph.D., TreasurerErnestine E. McWhite • Business Affiliation: UCF Rosen College of Hospitality Management Business Affiliation: McWhite’s Ironing Service • Carol M. Bresnahan, Ph.D., Secretary Johnny Rivers • Business Affiliation: Rollins College Business Affiliation: JRI Worldwide, Inc. • 2nd Row • Thomas S. Kornegay, Immediate Past President • Business Affiliation: TeKontrol, Inc. • Ava K. Doppelt, Esq. • Business Affiliation: Allen, Dyer, Doppelt, • Mibrath & Gilchrist, P.A.

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