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Wisconsin’s Global Initiatives March 15, 2013 Presented by: Lisa Stout and Ashwini Rao

Wisconsin’s Global Initiatives March 15, 2013 Presented by: Lisa Stout and Ashwini Rao Economic Development Consultants Wisconsin Dept. of Agriculture, Trade & Consumer Protection. Discussion Topics. Resources Available for: Exporter Education – becoming export ready

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Wisconsin’s Global Initiatives March 15, 2013 Presented by: Lisa Stout and Ashwini Rao

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  1. Wisconsin’s Global Initiatives March 15, 2013 Presented by: Lisa Stout and Ashwini Rao Economic Development Consultants Wisconsin Dept. of Agriculture, Trade & Consumer Protection

  2. Discussion Topics Resources Available for: • Exporter Education – becoming export ready • Market Entry – building export sales • Market Development – achieving export success

  3. What do we export? • Retail Food • Food Service • Food Ingredients • Feed / Feed ingredients • Fruit Products incl. cranberries • Snack items/ Convenience / Ready-to-eat • Nutrition bars, chips, sauces, dressings, cheese, • Lumber and wood products • Agricultural equipment • Livestock / Livestock genetics • Beverages • Meat

  4. Evaluating export readiness • Selling domestically • Production capacity • Inquiries from foreign buyers • Financial resources • Product and packaging modification • Shipping internationally • Pricing for export/payment • Investment (time/labor)

  5. Our ApproachFinding Markets & Customers • Perform statistical research to determine top importing countries for your product • Define potential customers • Recognize main competitors • Determine restrictions and regulations on product

  6. General & Industry Market Data • www.export.gov - US Dept. of Commerce Country Commercial guides • www.usda.fas.gov- Foreign Agricultural Service Exporter Guides; FAIRS Report (Food and Agricultural Import Regulations); Sector Reports (Retail Food / Food Processing/Ingredient / Hotel, Restaurant, Institutional Food Service) • Industry Associations US Dairy Export Council, Cranberry Marketing Institute, Organic Trade Association, Food Export Association of the Midwest • Wisconsin International Trade Associations

  7. Food Export Association of the Midwest • Top Product/Market Evaluation: free for registered companies • Market Builder – Primary, customized research; 23 foreign markets • Market overview, targeted list of buyers/ importers • Exporter Education - webinars • www.foodexport.org

  8. Achieving Export Sales

  9. Export Documentation & Certificates • US government requirement • Foreign government requirement • Factors to consider: • Country of origin and destination • Mode of transportation — truck, rail, ocean, air, pipeline • Commodity — agriculture, livestock, safety/security, end-use, software • Size (value, volume, weight, dimensions) • Parties to the transaction (shipper, consignee, agents, brokers, banks)

  10. Market Development • Buyers’ Missions • Trade Missions/Gold Key Service • Food Show PLUS • Trade Shows/Events

  11. Export Funding • Branded Program (Food Export Association of the Midwest) • Global Business Development Program (Wisconsin Economic Development Corp.)

  12. Branded Program • Provided by Food Export • Reimburse 50% for intl. marketing and promotional activities from $2,500 up to $300,000 a year • U.S. food & agricultural products only • minimum 50% US agricultural origin • Last year Wisconsin companies reimbursed over $1 million

  13. Other Resources • Industry Associations • WMEP- Wisconsin Manufacturers Extension Partnership • WMC- Wisconsin Manufacturers & Commerce • MMAC- Metropolitan Milwaukee Association of Commerce • Water Council • International Trade Associations • MITA- Madison International Trade Association • Northern Wisconsin International Trade Association • Milwaukee World Trade Association • Northeast Wisconsin International Business Development Program • Stateline World Trade Association • Freight Forwarders • Law Firms- Intellectual Property, Immigration, Tax • Accounting and Financial Advisors • International Trade Development Consultants • Banks with International Services

  14. Contact us • DATCP • Phone: 1-800-462-5237 • Email: international@wisconsin.gov • Website: http://datcp.wi.gov

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