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Gallup Compass Segments

Gallup Compass Segments. - For SmarterKids.com. Segmentation. Demographic: Age: 25 – 54 Husband and wife, singles Family size: 2 + 1 to 2 + 2 Income: 300,000 to 600,000 DKK/year Education: At least Bachelor Degrees Geographic: Denmark’s largest cities

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Gallup Compass Segments

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  1. Gallup Compass Segments - For SmarterKids.com

  2. Segmentation • Demographic: • Age: 25 – 54 • Husband and wife, singles • Family size: 2 + 1 to 2 + 2 • Income: 300,000 to 600,000 DKK/year • Education: At least Bachelor Degrees • Geographic: Denmark’s largest cities • Psychographic: Middle and high social class, Career families and single parents for the lifestyle, activities: people who likes to go to cinema, theaters and operas. • Behavioral: They are used to buy from the internet • The most relevant segmentation criteria are the demographic segmentation

  3. Target group strategy - Differentiated marketing: single parents and couples with one to two children, grandparents.

  4. Gallup Compass

  5. Compass Rose

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