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Facebook’s Graph Search

Facebook’s Graph Search . By Megan Witkop & Christy Wright. http:// www.businessweek.com/videos/2013-01-16/what-does-facebook-search-actually-do#r=lr-fs . What is Graph Search? . Seek new friends that seek your interest Recommendations for local restaurants… And love.

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Facebook’s Graph Search

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  1. Facebook’s Graph Search By Megan Witkop & Christy Wright

  2. http://www.businessweek.com/videos/2013-01-16/what-does-facebook-search-actually-do#r=lr-fs

  3. What is Graph Search? • Seek new friends that seek your interest • Recommendations for local restaurants… And love. • Gives you the potential to have a slice of YELP, Groupon, and Living Social.

  4. Facebook Hopes to: • Overtake Google, Linked In, and Match.com • Increase in ad sales. • The hope is that advertisers seeking better Graph Search results will purchase more ads on the social network in order to get them. • To keep people using Facebook longer.

  5. Facebook Hopes to: • Help small businesses (13 million). • Have a mobile Graph Search • Trying to get away from Google (right to the answer, not another link)

  6. Pros of Graph Search • Help small businesses. • More advertisements for the companies. • Immediate results. Question: Can you think of any other Pros for Graph Search?

  7. Cons of Graph Search • Alienating users by having too many ads. • Security • Can not opt out. • Un-liking interests and businesses leads to less exposure. • Increase Stalking • Creepy… Question: Can you think of any other Cons?

  8. If Positive Results • Facebook will increase ad sales prices. • More ads on our News Feed. I

  9. Questions • Will you continue to use Facebook if Graph Search is successful? • Will you start un liking interests and businesses so people can’t find you? • Do you think Graph Search is a good idea?

  10. References:

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