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Facebook Graph Search: Opportunities for Businesses

Facebook Graph Search: Opportunities for Businesses. Liz Gross, Social Media Strategist Great Lakes Educational Loan Services, Inc. What is it?. Graph Search explained. Building Graph Search: http:// www.youtube.com/watch?v=ENRaEh_OBbg. What You Can Search. What You Can Search.

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Facebook Graph Search: Opportunities for Businesses

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  1. Facebook Graph Search: Opportunities for Businesses Liz Gross, Social Media Strategist Great Lakes Educational Loan Services, Inc.

  2. What is it? Graph Search explained

  3. Building Graph Search: http://www.youtube.com/watch?v=ENRaEh_OBbg

  4. What You Can Search

  5. What You Can Search

  6. What You Can Search

  7. What You Can Search

  8. What You Can Search

  9. What You Can Search

  10. What You Can Search

  11. Early Criticismactualfacebookgraphsearches.tumblr.com

  12. Early Criticismactualfacebookgraphsearches.tumblr.com

  13. User privacy choices determine what’s searchable • Every Facebook user could potentially see different results for the same search • Data set to “public” is included in graph searches Privacy

  14. Opportunities How you can use Graph Search for business development, market research, employee recruitment, and identification of sponsorship opportunities

  15. New Roots Coffee Company Provides fresh-roasted coffee to local restaurants, cafes, coffee shops, specialty food stores, and offices. Based near Wausau, Wisconsin. Goal: acquire new restaurant accounts. Business Development This is a hypothetical situation developed for the purpose of this presentation.

  16. Ski’s Meat Market An upscale meat market offering high quality beef, pork, poultry, seafood, and hundreds of cheeses. Based in Stevens Point, Wisconsin. Goal: explore the feasibility of a corporate catering program. Business Development This is a hypothetical situation developed for the purpose of this presentation.

  17. Home Renovation & Landscaping As the weather warms, a local company specializing in home beautification wants to advertise on local radio…but what one? Company based in Wausau, Wisconsin. Market research

  18. Good…

  19. Better!

  20. Marshfield Clinic As graduation season approaches, Marshfield Clinic is in need of entry-level employees with bachelor’s degrees, preferably in biology. The largest public four-year institution is the University of Wisconsin – Stevens Point. Employee Recruitment This is a hypothetical situation developed for the purpose of this presentation.

  21. IT Consulting Firm Business is booming, and this firm is looking to bring in professionals at all levels, with a variety of experience. The one thing all of the new employees should have in common is a computer science degree. Company based in Wausau, Wisconsin. Employee Recruitment

  22. Cycling Enthusiast Business A business that sells products of interest to cycling enthusiasts wants to gain exposure in Stevens Point, Wisconsin. The business is considering event sponsorships as a method to achieve this goal. Sponsorship Opportunities

  23. Your Turn What additional opportunities do you think Graph Search presents for businesses?

  24. Your facebook business presence has never been more important

  25. Business Type • Address • Website • About text • Hours of Operation Complete Page Profile

  26. The more connections a user’s friends have to your page, the higher up your business is displayed in search. • The “XX my friends like” search is the easiest way to use Graph Search The Value of Page Likes Has Increased

  27. Encourage Facebook check-in’s • Enable photo tagging • Solicit reviews • Post shareable content Engagement Still Matters

  28. Real Life Example

  29. Currently in limited U.S. beta • Sign up for access: • www.facebook.com/graphsearch • Scroll down to the bottom and click “try graph search.” • Wait until you’re chosen Get Graph Search

  30. Questions? Contact Liz: Twitter: @LizGross144 Email: liz@lizgross.net

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