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Welcome to the Participants!. Zsolt Harsányi Vice-President of CLIMMAR Hungary. My professional career. Agricultural Mechanical Engineer 1 year at a state enterprise company as a service engineer At 1991 set an own business – AXIÁL Ltd. – as an entrepreneur
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Welcome to the Participants! Zsolt Harsányi Vice-President of CLIMMAR Hungary
My professional career Agricultural Mechanical Engineer 1 year at a state enterprise company as a service engineer At 1991 set an own business – AXIÁL Ltd. – as an entrepreneur Member of the MEGFOSZ’s presidency since 1998 Vice-president of CLIMMAR since 2002
Motto of AXIÁL Ltd. “Service is more importantthan profit,profit is not the goal,but the result of service.” (Henry Ford)
OWNER: HARSÁNYI FAMILY
Profile of AXIÁL Ltd. • Sale of agricultural and construction machines • Supplying spare parts for agricultural and construction machines • Repair of agricultural and construction machines
Employee number of AXIÁL31. 08. 2011 15 premises 550 employees 320 pcsownvehicles 13 millionkms/year
Fromonehand! 9 premises Completeness can be fullfilled only with us
Subsidiaryin Hungary More than 200 pcsmachines! ANNUAL RENTAL AGREEMENT!
AXIAL’s total turnover of 1991-2010 Source by Axiál
AXIÁL’s turnover in 2010 132,4 m€ Source by Axiál
50 LE< Tractor sales in Hungary related to westernbrandsin 2010 In Hungary: 519 pcs AXIÁL26 % 134 pcs Source: Dr. Nagy Béla SZIE, Gödöllő and by Axiál
Harvester machine sales of Axial pcs In Hungary: 66 pcs 41% 27 pcs Source by Axiál
Sale of agricultural telescopic loaders in Hungary in 2010 In Hungary: 110 pcs 44 pcs 40 % Source: Dr. Nagy Béla SZIE, Gödöllő and Axiál
Construction department 2010 20% 40 % • PRODUCT RANGE ENLARGEMENT • STRENGTHEN OUR POSITION TARGET:
Used machine situation of 2010 Turnover 16 m€ 76 % (729 pcs) domestic sales
Sparepart sales in 2010 68 m€ Dominant market share! 21 451 partners!
Serviceintheforeground Party of five Machine - Spareparts - Service - Financial Services – Machine rentals
Our foreign subsidiaries SK A SLO HR RO YU OSIRON UA Szombathely
Slovakia 1994. 6 premises 86 employees
Romania 2003. 12 premises 83 emloyees
Axiál in the agricultural production 2700 ha in Beled 10 300 kgs milk/2010/lactation/700 cows
Axiál in the agricultural production 7000 ha and 2000 sows in Hódmezővásárhely 9 350 kgs milk/2010/lactation/1500 cows
Market in Hungary
Hungarian Agriculture 2,5 % GDP 4,5 million hectares plough-land 10 million inhabitants 170 000 employees in agriculture of this Gross branch average income in 2010: 21.000,- RUB Foreign trade balance of Hungarian agriculture: + 1-2 billion €/year Territorial financial aid: 170,- €/ha
Hungarian sugar industry 1990 12 pcssugarworks400.000 t sugar/year/86.000 ha 2011 1 pc sugarworks100.000 t sugar/year/14.000 ha
Hungarian agricultural machine investments in nominal values 1991-2010 Prognostic Source: Dr. Hajdú József FVM MGI, Gödöllő and by Axiál
50 LE< Tractor sales in Hungary related to western brands in 2000-2010 pcs + 1-2000 pcsBelarus/year Source: Dr. Nagy Béla SZIE, Gödöllő and by Axiál
Harvester machine sales in Hungary1998-2010 Source: Dr. Nagy Béla SZIE, Gödöllő and by Axiál
Agriculturalmachineorganizationsin Hungary MACHINE MANUFACTURING : MEGOSZ National Union of AgriculturalMachines MACHINE DISTRIBUTION:MEGFOSZ National Union of AgriculturalTools- and MachineDistributors
MEGOSZ Type: labour civil organizationYear of formation: 1991Number of members : 22 businessesWebsite: www.mezogepgyartok.hu Officialpaper of the Union:
MEGOSZ Aims of the organization: - professional representation of interests- Increasing the social judgement of research, development, manufacturing and distribution of agricultural machine branch in its all verticum - Harmonizing of interests
MEGFOSZ The threebiggest businesses: Type: labour civil organizationYear of formation: 1999.Number of members: 65 businesses 2/3 parts of circulation
Tractor statistics made by MEGFOSZ Itgivedbythemembers: - type of themachine - postalcode - HP
Situation in Hungary • Supplyingmemberswithinformation • Exhibitonorganize • Lobby Ouraim is uppositioningof Hungarianagriculturalmachine service
Wearelearningfrom CLIMMAR The nextannualcongress of CLIMMAR is inautumn
Future of theagriculturalmotorization Increasing power
Future of theagriculturalmotorization RTK – GPS
Future of theagriculturalmotorization Engineemissionchange Future of themechanization:TIER 4 engine
Future of theagriculturalmotorization Elektronics Tooperatetheadvancesintechnology
Concentration The 5 biggestmanufacturergive90 %ofharvesters and 80 % of tractorsproducedinthe World
Future of theagriculturalmotorization Itneedsmore and more educated operators and service
What is CLIMMAR ? CLIMMAR is an internationalorganizationorganizingnationalassociationswhichareengagedinagriculturalmotorization
Contacts with USA CLIMMAR was created in 1953 Irlande Allemagne Autriche Italie Belgique Luxembourg Danemark Pays Bas Espagne Portugal Finlande Royaume Uni France Suède Grèce Tchéquie Hongrie Suisse Source: Climmar Congress Beijing 2008 by Gilbert Daverdisse
CLIMMAR The European association of Agriculture and Garden-Machinery Dealers and Service-companies: figures & ratios for average dealer and member 2007/08 Members Contact No Contact Source: Climmar CongressCracow 2010.Model D
CLIMMAR OBJECTIVES • to make the profession known • to defend our interests • to inform the members • to quote the second-hand machines • to train the managers • to negociate with unions and management • to promote the dealerships • to let our messages be known • Involvement in training
Market in Europe