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How to Host an International Conference Wednesday, 14 th May 2014. Susan Nolan Chair AIPCO. ABOUT AIPCO Established in 1999 by the Minister for Tourism, Sport and Recreation To give a voice to the PCO at Industry and Governmental level
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How to Host an International Conference • Wednesday, 14th May 2014
Susan Nolan • Chair AIPCO
ABOUT AIPCO • Established in 1999 by the Minister for Tourism, Sport and Recreation • To give a voice to the PCO at Industry and Governmental level • Maintain high standards in line with International best practice • To establish relationships with our industry partners to advance the meetings • Market both nationally and internationally • To further our recognition and the value of business that we contribute to business tourism.
COMMITMENT TO COLLABORATION AND EDUCATION • Annual Business Tourism Conference • Workshops highlighting challenges within our industry
7 Full Members • 2 Associate Members
AIPCO Contribution to Business Tourism • Period 2010-2012 : • 169 conferences 109,105 delegates • Estimated Spend : €152.7 million
SERVICES OF A PCO • Research Exhibition Sales • Venue Management and Logistics Bid Process • Technical Bid Document • Simultaneous Interpretation Travel Abroad to present the bid • Social Programme and entertainment Delegate Registration • Accommodation Visa Management • Design & Print Abstract Management • Web site design and content Communications and Promotion • Set design and signage Digital Marketing • Budget and financial management Programme and Speaker Liaison • On site management Sponsorship and Fund Management • Programme and speaker liaison Conference Taxation Liabilities • Staffing
FINANCIAL MANAGEMENT • The Budget • Income and Expenditure Budget from presentation stage • Budgets from previous editions if possible • Risk Management • Based on different numbers of paying attendees • Establishing a break-even point • Worst case scenario
ADDRESSING CHALLENGES • Supplier deposit schedule • Negotiating a timeline in line with conference revenue • Use of buying power / relationships to waive deposits • Establishing a Critical Path • Key milestones in place • Meetings in your diary • Devise Strategy to ensure early registration and cash reserves • Client login to track registrations in real time
SPONSORSHIP & FUNDING • Assistance with applying for funding and subventions • Sponsorship Management • Identification of potential sponsors • Design of Sponsorship packages • Engage with interested parties • Accounts • Management of benefits / expectations of sponsors • On site management
FEE STRUCTURE • Flexible approach in a changing marketplace • Traditionally either a management fee and /or a per capita registration fee • Percentage of Sponsorship / Exhibition Sales • Commission on accommodation sales
HOW DO WE ADD VALUE? • We become the business partner of the academic/ambassador • We remove the fear factor • Financial management • We address your workload • We profile the ambassador and the University • We share the responsibility • Our Experience