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Quality in design / Project Management

Qualiway. YVES Rey Corporate Quality General Manager. March , 2010 Paris. Quality in design / Project Management. 1. Danone brings health trough food at all life stages. Maintain. Life stages. 2. PRODUCT SUPERIORITY. Quality management system alignment with consumers expectations.

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Quality in design / Project Management

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  1. Qualiway YVES Rey Corporate Quality General Manager March, 2010 Paris Quality in design / Project Management 1

  2. Danone brings health trough food at all life stages Maintain Life stages 2

  3. PRODUCT SUPERIORITY Quality management system alignment with consumers expectations Guarantee Brand Superiority Deliver Quality PRODUCT CONFORMITY Commit to Food safety PRODUCT SAFETY

  4. QUALITY SCOPE THROUGHTOUT THE PRODUCT LIFE CYCLE Quality in product design Feedback for continuous improvement Quality in execution Specifications Finished Product FROM PROJECT BRIEF TO Specs'’ FROM PRODUCT OFFER TO CONSUMERS FEEDBACK FROM Spec's TO FINISHED PRODUCTS MARK./ R&D OPERATIONS MARKETING 4

  5. Fast Moving Consumer Goods • Development Time • Time to market between 6 months and 3 Years (Health Benefits) • Development Costs • Turnover 15 Billions – Development between 1.6% and 5% • Headcount 90,000 – R&D Team: 900 Managers • R&D spending / Blockbuster –breakthrough: €Mio10 up to 50 • Patents • 25/year (Product, process, logos, …)

  6. Organizational Chart –Product Life cycle PRODUCT GOVERNANCE

  7. Building an integrated System within all the company’s areas PRODUCT GOVERNANCE Health Consumer Sale's point MKT Quality in Design Sales R&D Distribution Contributor Supply Regulatory Production

  8. Get it Right First Time Brand Image Reputation Medical / Science Risk / Benefit Assessment Clinical Tests Regulatory Conformity Consumer associations Official Marketing Authorization Wide-ranging Consumer expectations NGO Lobbying Claim Validation Evolving Consumer Demands Law Suit Class Action Marketing Surveys Stakeholders Trust R&D Costs Listing Fees Suppliers Development Capital Expenditures Withdrawal Recall Gross Loss Advertising

  9. Food Regulation & Quality Systems Health claim: reduce blood cholesterol level, reinforce the body’s natural defenses…. increase in satiety… reduction in disease risk, contribution in children’s health… HEALTH BENEFITS REGULATION ON HEALTH CLAIMS Nutrition claim: low fat, no added sugar, high in fibre… enriched in vitamins & nutrients to compensate for deficienciesLabel of quality: AOC/ Organic / GMO free ADVANCED NUTRITION REGULATION ON ENRICHED PRODUCT NUTRITION REGULATION ON NUTRITIONAL & LABEL CLAIMS PRODUCT SAFETY Contaminants: ALARA - as low as reasonability achievable in order to protect public health FOOD REGULATION ON CONTAMINANTS

  10. PROJECT MANAGEMENT SYSTEM GOOSE SELECT DEVELOP DEFINE IMPLEMENT LAUNCH

  11. GOOSE DESIGN INPUTS FEASIBILITY STUDIES • Project Brief • Design: Product, Packaging, Environment, Health Claim • Industrial • Manufacturing processes, Warehousing, Engineering • Regulatory • In force, to come • Supply Chain • Sales planning, production planning, distribution planning • Sales • Distribution channel • Supplying • Raw material, Packaging • Finance • Marketing contribution QUALITY SELECT

  12. GOOSE DESIGN PLANNING PROJECT APPROVAL QUALITY • Project Planning • Critical Path and Time optimization DEFINE

  13. GOOSE DEVELOPMENT DESIGN VERIFICATION QUALITY • Validation process • Product; Raw Material & Packaging, Health claim DEVELOP BRIEF PACKAGING DESIGN CLAIM DESIGN PRODUCT DESIGN

  14. GOOSE DESIGNOUTPUTS LAUNCH RECO QUALITY • Specifications • Product; Raw Material & Packaging, Process, advertising, health claim… • Control Plan Monitoring Plan • Launch Recommendation • Project Team IMPLEMENT

  15. GOOSE LAUNCHING QUALITY • Launch Monitoring • Product, Advertising • Post launch Monitoring • Product, Advertising • “Post Mortem Analysis • Product, Advertising • Negative side effect LAUNCH

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