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IT Industry Performance Annual Review 2012-13

IT Industry Performance Annual Review 2012-13. Prepared for. Prepared by. About ITOPS… An Introduction. 01. 02. Industry Validation of the Market Figures. Only Demand-Side Study on the Indian IT Hardware market. ITOPS. 04. 03.

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IT Industry Performance Annual Review 2012-13

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  1. IT Industry Performance Annual Review 2012-13 Prepared for Prepared by
  2. About ITOPS… An Introduction 01 02 Industry Validation of the Market Figures Only Demand-Side Study on the Indian IT Hardware market ITOPS 04 03 Longest Running Tracker Study on the Indian IT Hardware market Largest Tracker Study on the Indian IT Hardware market
  3. Data is collected after‘Last Mile’ Accurate assessment of Buyer Profile “Who bought”, “Where used”…Not dependent on ‘perceptions’ of reseller/ channel member/ vendor No undercounting/over counting stock in pipeline Includes direct imports by customers Accurate estimation of assembled market ITOPS Identification of Emerging Segments Need to monitor changes in user’s perspective to obtain cues for innovative marketing Market/ Customer Sentiments Factors in the market/ customer sentiments and opinion along with industry level indicators Identify and observe Market Trends Only Demand-Side Study on Indian IT Hardware Market… Designed to deliver the much needed demand-side insights
  4. Largest Study on Indian IT Hardware Market… Coverage of 35 Cities in Household segment and 22 cities in Establishment segment 8500+ Estabs 19,500+ Households 28,000+ Entities The Study covers a sample of around 28,000 + entities The study is conducted on an annual basis … across 35 cities of India for the household segment Representation of entire urban India … across 22 cities of India for the household segment Greater than 0.2 Million Pop Towns
  5. Validation MAIT Various IT Players Findings on Market-size projected to All-India Urban market Validation Industry Validation… Two Pronged Validation Process The findings from ITOPS is accepted as the official market performance of Indian IT hardware market by Manufacturers Association for Information Technology (MAIT), the nodal body for IT hardware industry in India. Information used by Govt. of India for all IT & allied planning.
  6. Accurate, Relevant & Timely Knowledge Regular Market Feedback Customization to meet needs Continuous & Holistic Support ITOPS Advantage… The cutting edge A two-pronged approach involving primary route among end-users and validation of this data from the vendors and the channel ensures accuracy of the data Also, with data for more than eleven consecutive years, the study is now able to plot the trends to show the future direction Bi-annual reports provide the performance and trends of the preceding half year Quarterly channel reports provide mid quarter check on the performance and the need for course correction required if any Specific question (s) or rider questionnaire (s) can be incorporated as per client’s requirement to test out hypotheses in the dynamic changing business environment Also, the report could also be customized based on client’s requirement of product & information coverage ITOPS is a continuous relationship. Analysts and consultants from the eTechnology Group @ IMRB would be available for answering any query, drill-downs, special analysis etc that client may need to internalize the findings from ITOPS
  7. Sampling Methodology
  8. Sampling Methodology… Households Households and Home Offices SEC D SEC E SEC B SEC C SEC A Random Sample of SEC A, SEC B, SEC C , SEC D/E Households in each city Based on Occupation of the CWE Home Office Pure Household Employed by Others Self-Employed Universe Estimation of SEC A, SEC B & SEC C HH National Readership Survey
  9. Businesses owning at least One telephone line Small Medium Large Manufacturing Office Outlet Government Random Sample Across ACE* Grid Industry Vertical Type of Establishment Universe of Estimation Based on ITOPS Universe Estimation Frame work *ACE- Principal Activity carried out at the respective establishment Classified by Employee Size Sampling Methodology… Establishments
  10. ANNUAL ROUND-UP ON IT HARDWARE INDUSTRY
  11. 01 PC MARKET SLOWING DOWN, GREW ONLY BY 5% Missed MAIT forecast by 1.1 million
  12. SALES OF PC YEAR-ON-YEAR- ALL INDIA , URBAN +05% CAGR growth * +14% +16% Sale of PC (in million units) Year * CAGR growth – Growth of 2011-12 over 2005-06
  13. 02 NOTEBOOKS CONTINUES TO PUSH UP THE PC SALES
  14. NOTEBOOK CONSTANTLY OUTPERFORMING DESKTOP PC OVER THE YEARS Overall sales (in million) SALES OF PC , ALL INDIA , URBAN +05% +16% Sale of PC (in million units) Year * CAGR growth – Growth of 2011-12 over 2005-06
  15. 03 REST OF INDIA CONTINUES TO MARCH AHEAD IN PC SALES Its the only market where overall Desktop PC sales has witnessed a growth
  16. REST OF INDIA CONTRIBUTION IS ON THE RISE FOR THE 3RD CONSECUTIVE YEAR SALES OF PC, BY TOWN CLASS, ALL INDIA , URBAN Overall sales (in million) +05% +16% Overall sales (in million) Sale of PC – by Town class (in %) Year
  17. 04 HH SEGMENT DID SLOW DOWN BUT GREW IMPRESSIVELY
  18. HH SEGMENT IS DRIVING PC SALES CONTRIBUTING AROUND 60% OF THE MARKET SALES OF PC, ALL INDIA , URBAN Overall sales (in million) +05% +16% Sale of PC (in million units) Year
  19. DESKTOP SEEMS TO BE MORE RELEVANT FOR HOUSEHOLD SALES OF DESKTOP PC, ALL INDIA – URBAN Overall sales (in million) CAGR growth * +06% +01% +11% Sale of Desktop PC (in million units) Year * CAGR growth – Growth of 2011-12 over 2005-06
  20. NOTEBOOK GROWTH IN BUSINESSES HAS BEEN DECLERATED BUT IT HAS EXHIBITED POSITIVE GROWTH OVER THE YEARS SALES OF NOTEBOOK PC , ALL INDIA – URBAN Overall sales (in million) CAGR growth * +43% +10% +22% Sale of Desktop PC (in million units) Year * CAGR growth – Growth of 2011-12 over 2005-06
  21. 05 SEC C HAS BECOME AN ESTABLISHED PC DRIVER Posted a growth of 67%
  22. WHILE DESKTOP GROWTH IS MUTED IN SEC A AND B , SEC C CONTINUES TO SHOW UP ITS GOOD PERFOMANCE SALES OF DESKTOP PC, HH, ALL INDIA – URBAN Overall sales (in million) +14% +17% Overall sales (in million) Desktop PC – HH – SEC wise (in %) Year
  23. A POSITIVE GROWTH IS EXHIBITED ALL ACROSS SEC BUT SEC C LEADS THE PACK SALES OF NOTEBOOK PC, HH, ALL INDIA – URBAN Overall sales (in million) +26% +14% Overall sales (in million) Notebook PC – HH – SEC wise (in %) Year
  24. 06 SMB AND GOVT SEGMENT HAS REBOUND FROM THE SLUMP CONTRIBUTED MAINLY BY DESKTOP PC
  25. SME CONTRIBUTION HAS INCREASED THIS YEAR FOR DESKTOP PC SALES OF DESKTOP PC, BUSINESSES, ALL INDIA – URBAN Overall sales (in million) -13% +05% Overall sales (in million) -53% +49% Desktop PC - Businesses (in %) Year CAGR GROWTH – SME +07% CAGR GROWTH – LARGE -17%
  26. A DECENT POSITIVE GROWTH IS EXHIBITED BY BOTH SEGMENT IN NOTEBOOK SEGMENT SALES OF NOTEBOOK PC, BUSINESSES, ALL INDIA – URBAN Overall sales (in million) +04% +19% Overall sales (in million) +03% +07% Desktop PC - Businesses (in %) Year CAGR GROWTH – SME +30% CAGR GROWTH – LARGE +14%
  27. GOVT. SEGMENT SURGED IN DESKTOP SALES Overall sales (in million) SALES OF NOTEBOOK PC, BUSINESSES, ALL INDIA – URBAN +05% +19% Overall sales (in million) +38% Notebook PC - Businesses (in %) Year
  28. 07 LJP IS BECOMING THE DE-FACTO PRINTER LJP is the sole positive contributor
  29. WHILE LJP SALES IS INCHING UP ,DMP SALES SEEMS TO BE DIPPING AWAY SALES OF PRINTER, ALL INDIA – URBAN Overall sales (in million) CAGR growth +12% -01% -05% Printer sales , All India , Units (in million) Year
  30. 08 TABLET PC IS SHOWING A PHENOMENAL GROWTH FOR SECOND CONSECUTIVE YEAR
  31. TABLET PC SURGED IN GROWTH AND AROUND 1/5TH OF TABLET OWNERS OWN ONLY TABLET PC SALES OF TABLET PC, ALL INDIA – URBAN +424% +284% Sale of Tablet (in million units) Year TABLET OWNER AS 21% ONLY TABLET SMARTPHONE OWNER PC OWNER 29% PC OWNER + SMARTPHONE OWNER
  32. CONSUMERS PREFERENCE SEEMS TO BE TILTING FROM PC TO TABLET SALES OF PC AND PRINTER, ALL INDIA – URBAN Sale (in million units)
  33. 08 SERVER MARKET FELL BUT THE DECLINE WAS LOWER THAN BUSINESSES PC SALES
  34. SERVER SALES, ALL INDIA,URBAN CAGR growth +0% -02% +04% Server sales , units (in million) * CAGR growth – Growth of 2011-12 over 2005-06
  35. 09 UPS SALES IS DRIVEN SOLELY BASED ON HH PC GROWTH
  36. UPS SALES, ALL INDIA,URBAN -01% CAGR growth – +3% UPS sales , units (in million)
  37. 10 WHAT LIES IN FUTURE
  38. FORECAST, ALL INDIA,URBAN
  39. FORECAST, ALL INDIA,URBAN
  40. THANK YOU
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