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1. 23.05.2018 Semalt Explains The Features Of Authority And Link Building With Real- Time Penguin Google has ?nally released Penguin 4.0 algorithm, which processes in real time. The Penguin 4.0 announcement is about two main points. The ?rst is that Penguin will be able to work in real time that will help stagnated digital businesses move forward as long as they remove and disavow low-quality SEO. Penguin is now more granular and might add individual link penalties to page-level and keyword-level penalties from version 2.0. The weight of the known ranking factors may shift as Google integrates Panda and Penguin into their core ranking algorithm. Moreover, Penguin eliminates the importance of noti?cations and tweak announcements as it constantly updates itself when Google crawls the web. The Customer Success Manager of Semalt, Ivan Konovalov gives the insight on the crucial aspects of real-time Penguin processing. https://rankexperience.com/articles/article860.html 1/3

2. 23.05.2018 Links are Still Important John Mueller, Gary Illyes, and Matt Cutts have clari?ed the importance and relevance of links as a ranking signal. They also warn against the danger of relying mainly on links as a marketing and SEO strategy and business owners should not focus on them in isolation. They should be the product of outstanding marketing. Google's Objectives The Penguin 4.0 Announcement. Focus on the creation of compelling websites Link Schemes Page. Unique and relevant content helps to promote a business to other sites which will help to generate high-quality links back to it Webmaster Guidelines. Help businesses think outside the box and stand out from the competitors. The Original Penguin Announcement. Emphasizes the need of creating compelling websites According to Google, quality of the material is essential, so letting people know about it matters. Raising awareness goes hand in hand with quality, and you have to build relationships with other bloggers and site owners as a starting platform to build links that will move the needle. Most people build sites before they can establish their on-site value. The solution is to create value, and layer link-building over the top. Link Building Strategies Based on the thinking stated above, here are a few ways to build tactics: 1. Basic Prospecting. A range of advanced query operators help a user to ?nd pages with high rankings, which are relevant for the product and services needed. Therefore, the more relevant content you have, the easier it will be to ?nd that link similar resources and consider linking to you. 2. Competitor Search. Looking at the links that competitors use will help you to ?nd options for placing your content at the high-value resources. 3. Guest Post Prospecting. It taps into another site's audience and should be done in a natural way considering the quality as a ?rst priority. 4. Content + Outreach. With a bedrock of great content, one can ?nd sites that link to other articles and ?nd their owners to see if they can link back. Ideally, site content should be built on what is already there. 5. Broken Link Building. This point is similar to #4, but this technique looks for broken links to content deemed valuable to the business. It helps to bridge a gap by helping the site owner with a simple alternative using your content. https://rankexperience.com/articles/article860.html 2/3

3. 23.05.2018 6. Local Organizations may accept some sponsorship in return for a branded link in their site which generates solid links for local business tied to that physical location. 7. Press and PR help in exposure, generating links and building trust and relevance. The best SEO comes down to making sense. Most of the spammy directory listings do not make sense and exist purely for SEO purposes. It led to the situation when many sites have top-heavy links with little content. Too much time and effort spent on link building bring back a very little value to the site or even no value at all. Cheap SEO emanates from its high demand. Hopefully, Penguin 4.0 will put pay to risky, low-value tactics. It may need ?ne tuning, but link building requires building quality content and raising awareness. https://rankexperience.com/articles/article860.html 3/3