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SIMPLE CONTRIBUTION MARGIN ON ONE UNIT SALE A CAN OF SODA. Selling price for one can of soda $ 1.00 Cost of Goods Sold (direct cost of the product/service) Average cost of a can of soda $ .50 Average shipping/distribution cost per unit $ .06 TOTAL COGS $ .56
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SIMPLE CONTRIBUTION MARGIN ON ONE UNIT SALE A CAN OF SODA Selling price for one can of soda $1.00 Cost of Goods Sold(direct cost of the product/service) Average cost of a can of soda $ .50 Average shipping/distribution cost per unit $ .06 TOTAL COGS $ .56 GROSS PROFIT PER CAN $ .44 Less: Other variable costs $ .00 NET CONTRIBUTION MARGIN (AFTER ALL DIRECT COSTS)$ .44
BREAK-EVEN POINT FOR SODA VENDING BUSINESSSCHOOL OF BUSINESS AGREEMENT Agreement with School of Business to locate a soda vending machine in Chan Shun Hall. School of Business wants 25% of the gross profit per can in exchange for giving you the exclusive vending rights to their building. QUESTION: What is your break-even point if the initial contribution margin is $.44/can? YOUR FIXED COSTS: Rent on Vending Machine $ 50/mo TOTAL MONTHLY FIXED COSTS = $ 50/mo GROSS PROFIT PER SODA = $ .44 LESS: OTHER VARIABLE COSTS (25% of gross profit per can paid to School of Business) $ - .11 NET CONTRIBUTION MARGIN $ .33 BREAK-EVEN POINT = Fixed Costs/Net Contribution Margin = $ 50/.33 = 151.5 cans of soda per month
SODA VENDING BUSINESS – 200 cans/moSCHOOL OF BUSINESS AGREEMENT If you expect to sell about 200 cans of soda per month, what profits do you expect? Cost of Goods Sold(direct cost of the product/service) Average cost of a can of soda $ .50 Average shipping/distribution cost per unit $ .06 Royalty paid to School of Business per can $ .11 TOTAL COGS $ .67 GROSS PROFIT/CONTRIBUTION MARGIN per soda = $ .33 BREAK-EVEN POINT = $ 50/.33 = 151.5 cans of soda per month If 200 sodas sold per month… REVENUES (200 x $1) $ 200 Less: COGS (200 x $.67) - 134 Gross Profits $ 66 Less: Fixed Costs - 50 NET PROFITS $ 16/mo ($192/yr)
PROFITS FOR SODA VENDING BUSINESS Assumes sales of 300 and 400 cans/mo If 300 sodas sold per month… REVENUES (300 x $1) $ 300 Less: COGS (300 x $.67) - 201 Gross Profits $ 99 Less: Fixed Costs - 50 NET PROFITS$ 49/mo($588/yr) If 400 sodas sold per month… REVENUES (400 x $1) $ 400 Less: COGS (400 x $.67) - 268 Gross Profits $ 132 Less: Fixed Costs - 50 NET PROFITS$ 82/mo($984/yr)
THE ECONOMICS OF ONE UNIT SALE Selling price for one foot-long veggie-turkey sandwich $ 5.00 Cost of Goods SoldPriceUnitUsedCost VeggieTurkey (1/4 lb) $3.20 per lb ¼ lb $ .80 Cheese (5 slices) $2.88 24 pack 5 slices $ .60 Tomato (1/4 lb) $1.60 per lb ¼ lb $ .40 Pickles (2) $ .12 each 2 each $ .24 Lettuce (2 oz) $1.28 per lb 2 oz $ .16 Bread (1 long roll) $3.96 dozen 1 roll $ .33 Miracle Whip (1 oz) $3.84 32oz jar 1 oz $ .12 Mustard (1/2 oz) $2.40 20oz jar ½ oz $ .06 Salt (2 shakes) $1.00 per lb 1/100 lb $ .01 Napkins (2) $3.00 100 pack 2 each $ .06 Paper wrapping (2 foot) $ .10 per foot 2 feet $ .20 Plastic bag (1) $7.00 100 roll 1 bag $ .07$ 3.05 CONTRIBUTION MARGIN$1.95 **Direct Labor (~3 min) $8.00 per hr 1/20 hr $ .40** COSTS INCLUDING DIRECT LABOR$ 3.45** ** (do not use in your CM calculations)
BREAK-EVEN FOR YOUR SANDWICH SHOP OVERHEAD EXPENSES Rent $1,000/ mo Electricity $100/ mo Phone $ 30/ mo Advertising $ 50/ mo Misc Supplies $ 50/ mo Monthly Labor 312 hrs/mo x ($8.00/hr + 25% benefits) = $3120/ mo (Open 26 days a month, 12 hours per day) TOTAL MONTHLY FIXED COSTS = $ 4,350/ mo CONTIBUTION MARGIN PER SANDWICH = $1.95 BREAK-EVEN POINT = 4,350/1.95 = 2,230.77 sandwiches a month, or about 85.8 sandwiches per day! (That’s about 7.15 sandwiches per hour of operation!)
REVISED BREAK-EVEN FOR YOUR SANDWICH SHOP a) … if turkey price is $4/lb and tomatoes = $2/lb OVERHEAD EXPENSES Rent $1,000/ mo Electricity $100/ mo Phone $ 30/ mo Advertising $ 50/ mo Misc Supplies $ 50/ mo Monthly Labor 312 hrs/mo x ($8.00/hr + 25% benefits) = $3120/ mo (Open 26 days a month, 12 hours per day) TOTAL MONTHLY FIXED COSTS = $ 4,350/ mo Price increases add $.30 cost per sandwich… thus… CONTIBUTION MARGIN PER SANDWICH = $1.65 BREAK-EVEN POINT = 4,350/1.65 = 2,636.36 sandwiches a month, or about 101.4 sandwiches per day! (That’s about 8.45 sandwiches per hour of operation!)
REVISED BREAK-EVEN FOR YOUR SANDWICH SHOP b) … if worker is paid $9.00/hr instead of $8.00/hr OVERHEAD EXPENSES Rent $1,000/ mo Electricity $100/ mo Phone $ 30/ mo Advertising $ 50/ mo Misc Supplies $ 50/ mo Monthly Labor*** 312 hrs/mo x ($9.00/hr + 25% benefits) = $3510/ mo (Open 26 days a month, 12 hours per day) TOTAL MONTHLY FIXED COSTS = $ 4,740/ mo CONTIBUTION MARGIN PER SANDWICH = $1.95 BREAK-EVEN POINT = 4,740/1.95 = 2,430.76 sandwiches a month, or about 93.49 sandwiches per day! (That’s about 7.79 sandwiches per hour of operation!)
REVISED BREAK-EVEN FOR YOUR SANDWICH SHOP c) … if worker is paid $9.00/hr and turkey/tomato prices rise OVERHEAD EXPENSES Rent $1,000/ mo Electricity $100/ mo Phone $ 30/ mo Advertising $ 50/ mo Misc Supplies $ 50/ mo Monthly Labor*** 312 hrs/mo x ($9.00/hr + 25% benefits) = $3510/ mo (Open 26 days a month, 12 hours per day) TOTAL MONTHLY FIXED COSTS = $ 4,740/ mo Price increases add $.30 cost per sandwich… thus… CONTIBUTION MARGIN PER SANDWICH = $1.65 BREAK-EVEN POINT = 4,740/1.65 = 2,872.73 sandwiches a month, or about 110.49 sandwiches per day! (That’s about 9.21 sandwiches per hour of operation!)
PROFIT EXPECTATIONS FOR YOUR SANDWICH SHOP d) Cheap turkey/tomatoes and $8/hr wages OVERHEAD EXPENSES Rent $1,000/ mo Electricity $100/ mo Phone $ 30/ mo Advertising $ 50/ mo Misc Supplies $ 50/ mo Monthly Labor 312 hrs/mo x ($8.00/hr + 25% benefits) = $3120/ mo (Open 26 days a month, 12 hours per day) TOTAL MONTHLY FIXED COSTS = $ 4,350/mo ADD IN EXPECTED PROFITS OF $2,000/mo CONTIBUTION MARGIN PER SANDWICH = $1.95 To achieve your profit objective, you must sell about 3,256.41 sandwiches a month ($6,350/1.95), or about 125.25 sandwiches per day! (That’s about 10.5 sandwiches per hour of operation!)
PROFIT EXPECTATIONS FOR YOUR SANDWICH SHOP e) Expensive turkey/tomatoes and $9/hr wages OVERHEAD EXPENSES Rent $1,000/ mo Electricity $100/ mo Phone $ 30/ mo Advertising $ 50/ mo Misc Supplies $ 50/ mo Monthly Labor 312 hrs/mo x ($9.00/hr + 25% benefits) = $3510/ mo (Open 26 days a month, 12 hours per day) TOTAL MONTHLY FIXED COSTS = $ 4,740/mo ADD IN EXPECTED PROFITS OF $2,000/mo Price increases add $.30 cost per sandwich… thus… CONTIBUTION MARGIN PER SANDWICH = $1.65 To achieve your profit objective, you must sell about 4,084.85 sandwiches a month ($6,740/1.65), or about 157.11 sandwiches per day! (That’s about 13.1 sandwiches per hour of operation!)