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Listening.

Listening. Reasons to Listen . Find potential customers. Perfect products. Deepen relationships. Wake up dormant relationships. Find growth opportunities. How do you listen? . Published Research Web Analytics Social Media Blogging Email Surveys Post Purchase Surveys

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Listening.

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  1. Listening.

  2. Reasons to Listen • Find potential customers. • Perfect products. • Deepen relationships. • Wake up dormant relationships. • Find growth opportunities.

  3. How do you listen? Published Research Web Analytics Social Media Blogging Email Surveys Post Purchase Surveys One-on-One Interviews

  4. Listen because you want to do something with what you hear.

  5. Research Sources Scholarly: • Google Scholar • http://berry.edu/library/subguide/marketing.asp • James J. Hill Business Library (GREAT!!!)

  6. Research Sources Commercial: American Marketing Association Advertising Age Media Mark Right Site Inc MagazineHarvard Business Review

  7. Research Sources Social • Twitter • SocialMention • IceRocket • Technorati • SocialSeek from Sensidea (download)

  8. Research Sources As It Happens • Google Alert • SocialMention Alert • RSS Feeds • Email Newsletters

  9. Social Media Has Changed Research. • Conversation • Real Time • Ongoing

  10. Marketing 2.0 Listen. Plan. Implement. Repeat.

  11. Steele Agency Inc. http://www.steele-agency.com Resources: /workshops/fasttrak-market-research/ Twitter: @steeleagency 706.622.4545

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