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Advertising Continued

Wednesday, March 5, 2014. Advertising Continued. Defining Advertisement. Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts, feelings and actions” . Five Basic Factors of Advertising. Paid Communication

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Advertising Continued

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  1. Wednesday, March 5, 2014 Advertising Continued

  2. Defining Advertisement • Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts, feelings and actions”

  3. Five Basic Factors of Advertising • Paid Communication • Sponsor is identified • Tries to inform or persuade • Reaches a large audience • Message conveyed through many different kinds of mass media

  4. Paid Communication • There is a lot of money that goes into advertising. The actual cost of the ad itself will vary depending on the time the ad is ran, the media you are using, and the resources involved in the ad • Types of advertisements: commercials, newspaper, magazines, internet, radio, social media sites, word of mouth, flyers

  5. Cost of Advertising

  6. Sponsor is Identified • One of the most important item in advertising is for the consumer to remember the company that put out the ad Pictured above is a Pepsi ad that was ran before the Super Bowl. This ad is effected because people can tell who sponsored the ad based only off of colors.

  7. Tries to inform or persuade -The overall guide to advertising is to encourage the consumer to buy the product you are selling. Therefore, ads use a variety of ways to inform and persuade the audience.

  8. Methods of Effective Advertisements :Celebrities

  9. Methods of Effective Advertising: Promising a Benefit

  10. Methods of Effective Advertising: Emotional Appeal

  11. Methods of Effective Advertisements: Attractive Appeal

  12. Methods of Effective Advertisement: Humor

  13. Methods of Effective Advertising: Promos

  14. Target Audience • A target audience is a specified audience or demographic group for which the message is designed. • In a nut shell, a target audience is who the ad tries to sell to

  15. Target Audience Examples The target audience for this ad could be considered to be women in their 20s, 30s, and even 40s.

  16. Target Audience Examples The target audience in this ad is geared towards female children.

  17. Target Audience Examples The target audience in this ad is geared towards older, adult males

  18. Usage of Mass Media Mass Media is used to advertise items in various ways. This is done to capture the consumer in multiple dimensions. The most upcoming media that has helped companies advertise have been the usage of social media

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