Google Online Marketing Challenge - Fun & Useful

1. Google Online Marketing Challenge - Fun & Useful Students of Kaunas University of Technology: Adomas Žagarnauskas AstaKazakevičiūtė Mantas Tarutis IP Virrat2009

2. Agenda: • Briefly about Lithuania • Kaunas University of Technology • Economics and Management faculty • What is Google AdWords? • Google AdWords in practice

3. Lithuania:

4. Lithuania (2):

5. Kaunas university of technology (KTU) is: • the largest technical university in the Baltic States; • the second largest institution of higher education of Lithuania; • containing 13 faculties, • 10 institutes, 4 centres, • library and High school • (gymnasium).

6. Faculty of Economics and management: • Departments: • Accounting Department • Enterprise Economy Department • Finance Department • Quality Management Department • Marketing Department • Economics and International Trade Department • Management Department

7. Faculty of Economics and management (2): • Study programs in day – time, evening and extra – mural department. • Having acquired Bachelor degree, business people may select continuing studies in management and economics at the level of Master Studies. • The 12000th diplomas was presented to the Faculty graduated in 2008.

8. Google AdWords

9. Google AdWords Google is text-based system for advertising on its sites. The AdWords concept is simple. With Google AdWords, you can create and run ads for your business, quickly and simply. You can choose from a variety of ad formats.

10. How Google Search Works More than 60% of Internet users around the world use Google to search for information, products, or services. • Algorithms • Indexing • PageRank™

11. Choosing the Right Keywords Selecting keywords is a vital part of creating a successful AdWords campaign. To pick the best keywords, there are this five-step process: 1. Expand 2. Match 3. Scrub 4. Group 5. Refine

12. Tracking performance There are two ways to quickly glean AdWords performance data: • Campaign Summary Metrics • AdWords Reports

13. Google Analytics: Advanced Tracking Google Analytics is a tool that advertisers use for gathering all kinds of data about their website and their ads.

14. Google Analytics: Advanced Tracking Google Analytics provides various reports such as: • Where visitors live in the world; • Sales trends; • E-commerce metrics such as revenue and conversion rates.

15. AdSense Google AdSense is a way for website owners to earn money by displaying relevant, unobtrusive Google ads.

16. AdSense The AdSense program offers many benefits to content publishers: • Google delivers only relevant ads; • Content providers don’t need to negotiate separate advertising arrangements with multiple advertisers – the best ads appear automatically; • AdSense gives publishers control over the types of ads that appear.

17. Google AdWords in practice

18. GOMCHAGoogle Online Marketing CHAllenge “The Google Online Marketing Challenge is a global student online marketing competition open to any higher education institution, anywhere in the world.“

19. More than 1600 teams from 47 countries (2008)

20. Practical & Exciting • Challenge is a great opportunity for students to gain practical, real world online marketing experience. • Students also get the excitement of competing on a global level.

21. How does it work ? • Student teams receive US$200 of free online advertising with Google AdWords. • Work with local businesses to devise effective online marketing campaigns. • Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. • Teams submit their reports and are judged by a panel of independent academics from all over the world.

22. Our experience • Our client – “LASER EYE SURGERY CENTER”. • Doubled the business’s online popularity.

23. Our experience