Fashion Design

1. FashionDesign 2010 National STAR Events July 4-8 Chicago, IL

2. Fashion Design www.fcclainc.org Provide speaker information here or delete.

3. Fashion Design www.fcclainc.org Fashion Design is an individual event that recognizes participants who apply fashion design skills learned in Family and Consumer Sciences courses to design and market clothing styles.

4. Fashion Design www.fcclainc.org Event Rules 2009-2010 STAR Events Manual Pages 200-206

5. Fashion Design www.fcclainc.org • Basic Event Elements • Create Your Own Label – figure out your clientele, determine their needs, and develop a label name • Collection Design – design 6 original outfits, complete with fabric samples and care information • Career Goals – develop goals for your career as a fashion designer • Portfolio – same format as other portfolio events. • Collection Sample – construct one of your collection designs • Oral Presentation – up to 10minutes

6. Fashion Design www.fcclainc.org • Getting Started • A Design – your project may be inspired by a design • Label Creation – your project may be inspired by a specific clientele or cause

7. Fashion Design www.fcclainc.org The FCCLA Planning Process The Planning Process is always the best place to start a project. Get a copy from your adviser or find it on the FCCLA national website, www.fcclainc.org

8. Fashion Design www.fcclainc.org Event Specifications & Rubric Before you begin your project, check out the specifications and the rubric to see exactly what is required. Use the rubric as you complete project components to ensure you are on the right track.

9. Fashion Design www.fcclainc.org Sample Project This presentation demonstrates project content, not the appropriate manner in which to prepare your portfolio. For more information on how to prepare your portfolio, please read the event specifications in the STAR Events Manual. Sample project content is not original and may not be completely accurate. Student projects should be original and based on design knowledge learned in Family and Consumer Sciences coursework.

10. Fashion Design www.fcclainc.org Identify Concerns 1950’s clothing has made a tremendous come back into the 2009 world of fashion. However, only high end retailers offer the vintage look that appeals to most young professional women

11. Fashion Design www.fcclainc.org Set a Goal Design an affordable line of 1950’s inspired clothing that can be sold at accessible retailers

12. Fashion Design www.fcclainc.org Form a Plan • Research Affordable Textiles, Retailers, and Prices • Study Demographics and Mass Appeal • Sketch Collection Designs • Develop Merchandising Information

13. Fashion Design www.fcclainc.org Act

14. Fashion Design www.fcclainc.org Label & Explanation Label Name: Marilyn Label Description: Marilyn clothing is designed for young professional women looking to enter the working world. Words like “glamour”, “luxurious”, and “sophisticated” describe their sense of fashion. 1950s style couture clothing is back in demand…however, the materials (i.e. wool and felt) of the past are too heavy for today’s living. The Marilyn line provides a refreshed version of feminine, glamorous looks from the 50s.

15. Fashion Design www.fcclainc.org Historical Inspiration The fashion of the 1950s is based primarily on the New Look style set in the late 1940s by Dior.  Many vintage styles of the 50's are full skirted, but some are the slim sheath dresses favored by other designers such as Jacques Fath, the sack dress of the late fifties designed by Hubert de Givenchy and the encrusted embroidered striking jeweled evening designs of Pierre Balmain. Other famous European designer names of the 50's era include Christobal Balenciaga, Coco Chanel, Jacques Heim, Molyneux, Paquin, Robert Piguet, Jean Patou, Jean Desses, Jacques Griffe, Nina Ricci, Fabiani, Madame Gres (earlier models called Alix) and the House of Lanvin.  They are the most sought after vintage European design names to seek from 50's clothing. Prized 50's American designer names include Claire McCardell, Mainbocher (Main Rousseau Bocher), Galanos, Pauline Trigère and the Anglo-American Charles James.

16. Fashion Design www.fcclainc.org Clientele Marilyn women remember that they’re women. Marilyn’s potential customers are seeking clothing that is professional, affordable, and feminine. These women are in the early stages of their career in the professional world. They understand that appearing put together on the outside will help them succeed. Therefore, they care about their appearance, but their salaries are not substantial enough to always shop in high-end department stores or buy everything brand name. They have a few basic, versatile pieces of high quality and supplement their wardrobe with less expensive, seasonal pieces. Marilyn women do not belong to a specific race or geographic region, they are determined primarily by their job.

17. Fashion Design www.fcclainc.org Collection Fabrics

18. Fashion Design www.fcclainc.org • Fabric Profile 1: Linen • Fabric Appearance: Solid with matte finish • Fiber Content: Linen/Rayon blend • Fabric Characteristics: Woven or knitted • Limitations/Advantages: It wrinkles easily, but is light, cool, and a durable blend • Fabric Care: Hand wash, or wash on gentle cycle, and hang dry

19. Fashion Design www.fcclainc.org • Fabric Profile 2: Tropical Weight Wool • Fabric Appearance: Solid • Fiber Content: Lightweight wool • Fabric Characteristics: Woven or knitted • Limitations/Advantages: Not as durable as traditional wool, but more lightweight • Fabric Care: Hand wash and hang dry

20. Fashion Design www.fcclainc.org • Fabric Profile 3: Spun Silk Crepe • Fabric Appearance: Light sheen finish • Fiber Content: Silk • Fabric Characteristics: Very soft hand • Limitations/Advantages: Difficult to sew when torn, but lightweight, flowy and comfortable • Fabric Care: Wash on gentle cycle and hang dry

21. Fashion Design www.fcclainc.org • Fabric Profile 4: Cashmere Blend • Fabric Appearance: Solid • Fiber Content: Cashmere wool/cotton blend • Fabric Characteristics: Knitted • Limitations/Advantages: Less durability and more shrinkage, but less expensive and can be cared for at home • Fabric Care: Hand wash and hang dry

22. Fashion Design www.fcclainc.org • Fabric Profile 5: Muslin • Fabric Appearance: Solid • Fiber Content: Cotton • Fabric Characteristics: Lightweight, loose weave • Limitations/Advantages: Wrinkles easily, but is very lightweight and comfortable • Fabric Care: Machine wash, dry on low

23. Fashion Design www.fcclainc.org Collection Design Design 1: Roberta Jacket A luxurious double breasted, knee length jacket. Featuring kimono style sleeves and a mid waist belt. Dry Clean Only Available in sizes 0-14 (petite and tall also available)

24. Fashion Design www.fcclainc.org Collection Design Design 2: Casswell Suit A fashionable high-waist pencil skirt, with classic lines and a flirty five inch slit paired with a colorful form-fitting jacket with a high collar and hook and eye closure. Skirt: Hand Wash and Line Dry. Dry Cleaning Optional. Jacket: Dry Clean Only. Available in sizes 0-14 (petite and tall also available)

25. Fashion Design www.fcclainc.org Collection Design Design 3: Lorelei Cocktail A fully sophisticated knee length cocktail dress, with a sincerely couture shape. Perfect for day or night, office or night out on the town. Feminine lines and elegant fabrics throughout. Dry Clean Only Available in sizes 0-14 (petite and tall also available)

26. Fashion Design www.fcclainc.org Collection Design Design 4: Lois Weekend Spend a relaxed weekend in this stylish weekender, matching outfit. Offering a mid-thigh hem and high waist belting. A variety of printed tanks are offered to match the solid short. Machine Wash and Tumble Dry Low or Line Dry. Available in sizes: Shorts: 0-14 Tanks: XS-XL

27. Fashion Design www.fcclainc.org Collection Design Design 5: Pola Business A comfortable but chic cashmere sweater with unique, oversized vintage buttons. A sweater offering fitted bodice and loose sleeves. Paired with close fitting, straight legged trousers. Dry Clean Only Available in sizes 0-14 (petite and tall also available)

28. Fashion Design www.fcclainc.org Collection Design Design 6: Sugar Kane Formal A classic silhouette inspired by the poodle skirt, updated with lighter fabrics and trendier patterns. Dry Clean Only. Available in sizes 0-14

29. Fashion Design www.fcclainc.org Target Retailers Target Retailers: Kohl’s Target These are affordable stores where many young women shop, but they do not carry many clothing options for modern, young professional attire. Target is always seeking new designers—but some customers report that the store’s designer apparel is too eccentric for everyday wear.

30. Fashion Design www.fcclainc.org Pricing: Affordable Luxury High waist pencil skirt—$35 Ruffled top (various sleeve lengths)—$25 Poodle-style skirt—$20 Tailored knee length jacket—$45 Weekender casual set (separates)—$20 and $20 Cashmere blend sweater—$35 Adorned headband—$10 Hat with studded veil—$15 Daywear gloves—$12.50 Printed scarf—$15 Kimono-sleeved jacket—$35 Short cocktail dress—$50 Halter dress—$20

31. Fashion Design www.fcclainc.org My Career Path The following list are the goals that I would like to accomplish after high school. Ideally, the final goal would be attained within ten years. Attend and graduate from Fashion Institute of Technology --I can observe the New York fashion scene as I study Study abroad in the world’s fashion capitals--I will learn about what “fashion” means to women across the globe, and see how women in other countries are fashionable while being financial savvy. Work in textile manufacturing --I will be able to gain an understanding of textiles, which will connect me to potential investors for my next goal.

32. Fashion Design www.fcclainc.org My Career Path (cont.) Own a small design boutique.--I will gain clientele mainly through word of mouth, and the connections I have established. Mass produce and brand the Marilyn label.--Millions of women will be able to access affordable and stylish clothing.

33. Fashion Design www.fcclainc.org Works Cited http://www.alfalfapress.com/dress/quickie_textile_guide.html http://images.google.com/images?hl=en&q=Chanel+&gbv=2&aq=f&oq http://2.bp.blogspot.com/_71EVt-NwbJ4/R1Ds65dsdWI/AAAAAAAAAIE/XMc_Z59icvU/s320/sr+sketch.jpg http://4.bp.blogspot.com/_dr58-rGJZrQ/Ry-WSKfe84I/AAAAAAAAAXQ/QfH9yzDaDCE/s400/sweater%2Bsketch.JPG http://www.fashion-era.com/1950s/1950s_3_fashion_dressmaking.htm http://4.bp.blogspot.com/_Nb1Oc_L4emw/STkS28J5uWI/AAAAAAAAJ6I/CPNiaW-RgV4/s320/michelle_obama_fashion_sketches_1.jpg http://joechip.net/liana/uploads/sarah-palin-pink-jacket-grey-pencil-skirt-katie-couric-interview-tabbed.png http://www.fashion-era.com/images/1914-1950/1950drsdbmarb350b.jpg http://3.bp.blogspot.com/_XeAhTZSr2zI/SgyRr6AphqI/AAAAAAAAAT4/UMEjVwOJXHk/s1600-h/1950s_Fashion_Design_Sketch_+Green_Suit.JPG http://www.fashion-era.com/Vintage_fashion/a10_collecting_fifties_vintage_1.htm#The%20Look%20of%20the%20Fifties

34. Fashion Design www.fcclainc.org Follow Up I showed my collection designs to women who would be considered potential customers of the Marilyn label to get feedback. The reviews were generally positive, but the need for additional basic pieces for the line were needed to help these women put together a full wardrobe of modern, ‘50s inspired clothing they love. After expanding the collection with pieces suggested by my sample of young, professional women, I submitted the Marilyn collection with my application to the Fashion Institute of Technology. I am proud to say that I was accepted and am a step closer to realizing my career goals.

35. Fashion Design www.fcclainc.org Evaluating Your Project The STAR Events rubrics are a great way to make sure that your project is up to the highest standards. Use the rubric as you prepare your portfolio and speech to make sure you are ready to compete!

36. Fashion Design www.fcclainc.org Point Summary Form

37. Fashion Design www.fcclainc.org Rubric

38. Fashion Design www.fcclainc.org • Tips for Success • Follow the Rules! – The 2009-2010 STAR Events Manual is now available at www.fcclainc.org. If you have questions, ask your adviser or state adviser to help clarify the rules. • Be Purposeful – the amount you have researched and thought about your clientele will show in your designs and throughout the project. Don’t make this part of your project an afterthought of your designs. • Take Time to Learn – this project could be a stepping stone to getting into a post-secondary fashion design program and your career in the fashion industry. If you take time now to learn and develop your • knowledge and skills you will have high quality samples to show college • admissions and potential employers later.

39. FashionDesign 2010 National STAR Events July 4-8 Chicago, IL