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Mizuko Ito

Mizuko Ito. Japanese Youth and the Mobile Internet. Annenberg Center for Communication, USC Keio University Shonan Fujisawa Campus. Presentation Overview . Overview of Japanese youth and keitai (mobile phones) Particularities of youth demographic

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Mizuko Ito

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  1. Mizuko Ito Japanese Youth and the Mobile Internet Annenberg Center for Communication, USC Keio University Shonan Fujisawa Campus

  2. Presentation Overview • Overview of Japanese youth and keitai (mobile phones) • Particularities of youth demographic • Ethnographic examples of new social patterns and norms in keitai usage • Focus on mobile email/messaging

  3. Statistical Overview • Keitai ownership • Students (12 years and up): 75.7% • Overall: 73.7% • Subscribe to mobile internet service • Student mobile phone users: 94.3% • All mobile phone users: 81% • Source: Video Research Survey July 2002 • Keitai average monthly payments • Students: ¥7186 ($59) • Overall: ¥5613 ($46) • Source: IPSe Marketing Inc. Survey December 2002

  4. Mobile Email Summary • Short message/email users • Students: 95.4% • Overall: 75.2% • Over 5 messages/day • Students: 91.7% • Overall: 68.1% • Teens send 2X more emails than twenty somethings • Views message immediately • Students: 92.3% • Overall: 68.1% • Source: Video Research Survey July 2002

  5. Ethnographic Study • Interviews with 24 high-school and college students in winter 2000 • Communication diary research with 17 users (8 high school and college students) in 2002 • Focus on keitai as someplace, somewhere technologies

  6. Youth and Politics of Place • Home context • Freedom of action • Spatially distanced from peers • School context • Limitations to social contact • Spatially co-present • Public Transportation and Street • Freedom of motion • Prohibition against voice calls on public transport and many restaurants

  7. Messaging and Mobile Email • Used in particular places for particular kinds of communication • For lightweight contact • When unsure if recipient is available for communication (eg. Late night) • When there are limits to voice calls • Classroom, public transportation, restaurants • Akin to note-passing, paging

  8. Mobile Email Peer Spaces • Youths generally keep open channel with 2-5 intimate friends • Couples, in particular, maintain ongoing exchanges when apart • Expectation that these friends/partners are always available • Text-messaging creates virtual place of continuous connectivity and background awareness

  9. Peripheral Awareness • “Are you up?” • “I’m walking up the hill now” • “Good night” • “The TV show was awful wasn’t it” • “I was out drinking until 2 and just woke up”

  10. Enhancing Co-presence • Augmented co-presence • “This lesson is a pain” • “Where are you standing?” • “Try asking so and so” • “Check what time the train leaves” • Extensions of co-presence • “Thanks for the lift” • “I forgot to give you back the CD”

  11. I am constantly checking my mail with the hopeful expectation that somebody has sent me a message. I always reply right away. With short text messages I reply quickly so that the conversation doesn’t stall.

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