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TF-CPR Compendium The results

TF-CPR Compendium The results. TNC 2014 – Elke Dierckens ( Belnet ) Bruges / Dublin – 19/05/2014. TF-CPR. Corporate communication (22) Public Relations (22) Event management (21) Internal communications (19) Product marketing (18) User Customer Liaison (18)

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TF-CPR Compendium The results

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  1. TF-CPR CompendiumThe results TNC 2014 – ElkeDierckens (Belnet) Bruges / Dublin – 19/05/2014

  2. TF-CPR TF-CPR Compendium results

  3. Corporate communication (22) Public Relations (22) Event management (21) Internalcommunications (19) Product marketing (18) User Customer Liaison (18) Product service marketing (15) Market research (15) Product management (13) Functions performed TF-CPR Compendium results

  4. NREN in general (84% - 80%) AAI (40% - 24%) Safe internet / internet security (32% - 32%) Internalcommunication (28% - 8%) eduroam / e-learning (24% - 20%) Videoconferencing (16% - 12%) FileSender (16% - 8%) IPv6 (8% - 4%) CertificationAuthority (4% - 0%) Focus areas TF-CPR Compendium results

  5. Website (92% - 88%) Brochures (80% - 80%) Organising or promoting conferences (76% - 76%) Newsletter (68% - 68%) Participation conferences / events (64% - 60%) Organising / promoting workshops (64% - 72%) Socialnetworking (64% - 64%) PR (60% - 60%) Market research (44% - 48%) Technical publications (40% - 48%) Paid advertising (8% - 8%) Communications mix TF-CPR Compendium results

  6. Next TF-CPRs: How topromote these kind of services? Focus on corporate communication Internalcommunication? Training – skills Conferences / events Focus areas TF-CPR Compendium results

  7. Researchers (different subgroups) Staff Government No changes expected Audience - evolution TF-CPR Compendium results

  8. 88% targets end-users Next TF-CPRs: Communication strategyfor target groups? How toincreaseyouroutreach (political, research, public,…) Maintainingyour users (andtheirsatisfaction) How toattract new users? Audience – user focus TF-CPR Compendium results

  9. Most NRENs: no big changes expected Staffing & budget - evolution TF-CPR Compendium results

  10. Most NRENs: usesocial media Facebook, twitter, linkedin, youtube Next TF-CPRs: New tools? Social media - evolution TF-CPR Compendium results

  11. Collaboration is key For services & communicationrelated topics Next TF-CPRs: Overviewof the collaborations Collaboration - evolution TF-CPR Compendium results

  12. Strengthen marketing approach Portal site / websites Social media (reach & paid adverts) Cooperation with major IT media / partners Reach political level Launch of cloud services / invest in cloud services Community – user focus (end-user satisfaction) Initiatives in 2014 TF-CPR Compendium results

  13. Next TF-CPRs: Marketing Website – portal Social media Increase outreach (statistics) Cloud! Users Initiatives in 2014 TF-CPR Compendium results

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