250 likes | 352 Views
Creativity, Technology, Design, and You. What’s “Teams” Got To Do With It? Prof. David Owens Owen Grad School of Management. Today’s Three Claims. Good designs are not creative Good design teams don’t know what they are doing Good designs can’t be managed. First a Poll….
E N D
Creativity, Technology, Design, and You What’s “Teams” Got To Do With It? Prof. David Owens Owen Grad School of Management
Today’s Three Claims • Good designs are not creative • Good design teams don’t know what they are doing • Good designs can’t be managed
First a Poll… • How many of you are creative?
About Me… • BS Electrical Engineering • PE EE (Professional Engineer) • SFO Airport: Power Systems Design • MS Product Design (ME / Art) • IDEO Product Development Inc. • Product Design (Apple, HP, Steelcase, Coleman, Wine-in-a-Box, etc.) • PhD Management Science and Eng. • Management & New Product Development • Vanderbilt & LEGO Systems (SeriousPlay.com)
Why Do “Good” Ideas Fail? • Because the designers have failed to recognize the constraints of … • habits, perceptions, routines, social structures, knowledge bases, behaviors, minds, or ways of life…
The Big Secret… • Design is not“Creative”! • The most successful designers are not “out of the box” thinkers • The are “inside the box” constraint-meeters!
Inside the box Innovation.. Organizational Societal Economic Constraints Technical Individual
Why Constraints? • Constraints are something we can usually agree upon • Constraints are something we can usually measure • Constraints can be a focus of our innovation efforts • Constraints guide the acceptance of our designs
Good Designsare not Creative Good Designers are! They are innovators who identify, articulate, and circumnavigate constraints that stand in the way of a good design solution They are good at the process of seeking constraints, and then being clever, honest, and responsible about meeting or changing them
Creative Personality Indicators • Neurotic • Extraverted • Open to Experience • Agreeable • Conscientious • Others?...
Trait Neuroticism Extraversion Openness to Experience Agreeableness Conscientiousness General cognitive ability Task motivation Domain-relevant skills Use Creative Processes “Creativity” Correlation -0.10 0.13 0.17 ~ 0.19 0.26 0.41 0.46 0.62 Creativity Research Findings
Trait Creativity: Neuroticism Extraversion Openness to Experience Agreeableness Conscientiousness General cognitive ability Task motivation Domain-relevant skills Use Creative Processes Indiv. -0.10 0.13 0.17 ~ 0.19 0.26 0.41 0.46 0.62 So What Happens in Teams? Team ~ ~ ~ ~ 0.11 ~ 0.37 ~ .52
Good design teams don’t know what they are doing… They know how they are going to do it Their secret is mastery of the process of design
Rational Model of Design • Identify the Issue • Find the Relevant Expertise in the Cross-Functional Group • Give Authority to “The Expert” Voila— • Problem Gets Solved Eng Mkt Mfg Srv ID
Technology S-Curves 4 3 Performance 2 1 Time 1: Exploration 2: Innovation 3: Implementation 4: Exploitation
DIVERGENCE PERFORMANCE CONVERGENCE CONVERGENCE A Design Process A Group Process
So What? • The group must have different “behaviors” at different times • The group must have different goals at different times • Groups cannot “jump ahead” in the process • How do you know when to switch?
Rational Model of Design • Identify the Issue • Find the Relevant Expertise in the Group • Proffer Authority to Expert Voila— • Problem Gets Solved
A more likely scenario:The Negotiation Model • Issues Framed • Influence Attempted • Authority Asserted • Problem Assigned • Problem Gets Solved!
How do you know when to switch modes? • See who’s best situated • Allow temporary “loss” of control • Keep to the Process • Keep to the Schedule • And Always Seek Constraints!
Good designsdon’t need to be managed… good designers do. Great design teams manage the team and the process and let the design manage itself • Without a design process there is no design • You can choose to be ignorant of process, but this is to choose to be ignorant of your most powerful tool
Today’s Three Claims • Good designs are not creative • Good design teams don’t know what they are doing • Good designs can’t be managed
MBA - Product Design and Development Class – Spring Semester see details at http://mba.vanderbilt.edu/david.owens/NPD