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Creativity Design and Cognition

Creativity Design and Cognition. Gopal Kaushik – Rohit Sureka. Motivation. Learn about trends Read important buzz/news Read what other people think Who is in the news? For what reasons? Differentiate between positive and negative publicity. Concept.

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Creativity Design and Cognition

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  1. Creativity Design and Cognition Gopal Kaushik – RohitSureka

  2. Motivation • Learn about trends • Read important buzz/news • Read what other people think • Who is in the news? For what reasons? • Differentiate between positive and negative publicity

  3. Concept • People tend to tweet what they think • There are 190 million twitter accounts! • Tweeters archive their tweets via Hashtags

  4. What we want to do? • Find who is in the news • Find why they are in the news • Analyze twitter ‘sentiments’ for a particular topicor person

  5. Use Case - 1 • Cricket World Cup Tracking player performances versus their presence in tweets • Who gets noticed – for the good and the bad?

  6. Use Case - 2 • Technology tweetsFind out what people think about the latest technology products • Can also act as a community review system • E.g. What’s good in the new iPad? Merits? Flaws?

  7. How do we do it? • Twitter feeds are public. • They can be searched by hash tags and can be parsed. • Popular words within these tweets can be stored and visualized to track the ‘buzz’ on the internet

  8. Sentiments? How? • Sentiments can be classified by using the words used by the tweeters • Positive (Good Boy!) and Negative (Bad Boy!) words can be used to predict the trend • We can also do a temporal sentiment analysis. Find out how user sentiments change over time.

  9. Visualization • All the data we gain needs to be suitably visualized so that people can understand what is going on! • Use information visualization techniques like Tag Clouds, Tree maps and tools like Google Visualization API , jQuery.

  10. Who are our users? • Sports fans – to find out who is hot and who is not! • Technology Enthusiasts • Researchers – to find trends on research topics

  11. Thank You

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