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Mindless Eating Author: Brian Wansink, PH.D.

Mindless Eating Author: Brian Wansink, PH.D. Founded the Cornell University Food and Brand Lab in 1997. Does the word “Diet” pretty much mean “Die” with a “t” on the end to you? According to Dr. Wansick, “The best diet is the one you don’t know you’re on.” . Deprivation Diets.

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Mindless Eating Author: Brian Wansink, PH.D.

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  1. Mindless EatingAuthor: Brian Wansink, PH.D. Founded the Cornell University Food and Brand Lab in 1997

  2. Does the word “Diet” pretty much mean “Die” with a “t” on the end to you? • According to Dr. Wansick, “The best diet is the one you don’t know you’re on.”

  3. Deprivation Diets Don’t work for 3 reasons: #1 Our body fights against them #2 Our brain fights against them #3 Our day-to-day environment fights against them

  4. Food decisions a day... • We make over 200 food decisions every day • Means we can’t rely only on our brain or “willpower” to lose weight • We have millions of years of evolution and instinct telling us to eat as often and as much as we can.

  5. “The Mindless Margin” • Most people gain (or lose) weight gradually • If we don’t realize we are eating less, we won’t feel deprived • Reengineering you food life so eating is enjoyable and mindful We all love to eat!

  6. Gradual Weight Loss is better • Step by Step… Unlike infomercials that claim “10 pounds in 10 days”

  7. Strategies * Think 20% less when dishing out your food, for fruits and vegetables, think 20% more. * “Clean plate notion” is powerful

  8. External Cues that signal us to eat: Source: http://mindlesseating.org/pdf/EnvironCues-ARN_2004.pdf

  9. Strategies continued *Serve yourself on smaller plates and taller glasses *Move visible food and if it can’t be moved, move around it. aka the “Hide the See-Food” Diet

  10. “Big Plates, Big Spoons, Big Servings” Source: http://mindlesseating.org/pdf/downloads/ice%20creamx-AJPM_2006.pdf

  11. TV is a triple eating threat -Leads you to eat -Leads you to not pay attention to how much you eat -Leads you to eat for too long

  12. Pause Points • Gives you a chance to ask yourself if you really want to keep eating • Packaging • Moving candy jar farther away • Paying attention to serving sizes. 20 oz. Coke=2.5 servings

  13. Check in with your hunger scale

  14. “Microthinking” can joylessly grind a person down

  15. What do you do now?

  16. Other Resources: • www.mindlesseating.org • www.mypyramid.gov Make an appointment with me: Email: redavis4@memphis.edu Phone: 678-2664 Available Monday-Thursday by appointment

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