Using Floor Graphics To Highlight Your Display

1. Using Floor Graphics To Highlight Your Display http://www.standout-graphics.co.uk/

2. When most companies design an exhibit, they think primarily about catching the eye at eye level. Having a dynamic display and great graphics is important, and using multimedia can be key. However, businesses often forget about an important additional way to strengthen their brand and play up their strengths. They don't know that floor graphics used on trade show carpet or other types of trade show flooring can have a big impact on potential visitors.

3. Many companies assume their visitors won't notice what's underfoot. To some extent, this is true; you don't want your visitors to be staring down because you want them reading the information on your displays. But at the same time, they will glance down. It's human nature to want to know what you're walking on. In addition, depending on the exact type of trade show flooring you use, people may notice a change underfoot when they pass from the common areas of the convention into your booth. Trade show carpet or rubberized flooring, two very popular choices, feel noticeably different underfoot and cause most visitors to see what they've stepped on, drawing their attention downward.

4. The Best Floor Graphics Make An Immediate Impact Although what's underfoot will draw your visitors' attention, it's important that you not overestimate how long you'll hold that attention. Expect only a few seconds of attention before your potential clients are going to look elsewhere. You need to make a first impression that's clear and powerful from the moment they look at the trade show carpet.

5. The best way to do that is by avoiding cluttered graphics. Most experts recommend that your floor graphics consist of just one logo, printed in large format on the middle of your exhibit. If you're looking for maximum impact, that will generally provide it. The drawback to this styling is that you won't necessarily be able to see the logo at all times. If the booth becomes very full, it may become obscured by people standing on it. There are more significant drawbacks to using a different type of theme. Primarily, you run the risk of losing your audience's attention before they can absorb what you're trying to communicate. If you have a small print graphic that repeats on every 12-foot square section of your trade show flooring, those floor graphics won't have time to resonate before your visitors are already moving on. If you want to have a big impact, you want one single, big, and impressive design that will catch the eye immediately. Trade Show Carpet Or Harder Options? No matter what floor style you choose, floor graphics can be printed on it. The price may vary depending on what needs to be done, but custom carpets and even prints laminated to wood are not uncommon. The key is deciding which will fit best with your booth, your brand, and the feeling you want to create. One of the most common options is a rubberized material, desirable because it cushions the feet of your visitors. Trade show carpet has the same effect. While it might not seem like much to you now, after a long day navigating the exhibits, your visitors will certainly notice the increased comfort. That increased comfort also makes them more likely to look at their feet and notice the floor graphics. This win-win combination is one of the best ways to utilize specialized flooring at an event.

7. StandOut Graphics Unit 6, Brindley Estate Aston Lane, Sharnford Leicestershire LE10 3PA PHONE: +44 (0)1455 274 673 EMAIL: info@standout-graphics.co.uk http://www.standout-graphics.co.uk/