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Blu-Ray Disc Association

Blu-Ray Disc Association. Business Alliance – Group 3. A G E N D A. Blu-Ray Disc Association Background Benefits of Blu-Ray technology Membership Levels and Structure Sample Companies in alliance:. Blu-Ray Disc Association Background. New generation of an optical storage medium

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Blu-Ray Disc Association

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  1. Blu-Ray Disc Association Business Alliance – Group 3

  2. A G E N D A • Blu-Ray Disc Association Background • Benefits of Blu-Ray technology • Membership Levels and Structure • Sample Companies in alliance:

  3. Blu-Ray Disc Association Background • New generation of an optical storage medium • Founded by 9 initial members • Blu-Ray competed with the HD-DVD from Toshiba • On October 4 2004, the “Blu-ray Disc Founders” was officially changed to the “Blu-ray Disc Association (BDA)”

  4. Benefits of Blu-Ray technology

  5. Membership Levels and Structure

  6. Membership Levels and Structure

  7. Membership Levels and Structure

  8. Sample Companies in alliance High-Definition DVD War

  9. Sample Companies in alliance A Foe becoming a friend • Toshiba pulled back HD-DVD project • Latest member of Blu-Ray Disc Association

  10. Sample Companies in alliance A Foe becoming a friend • Problems: • Warner Bros. Studios • Wal-Mart &Bestbuy declared to only support Blu-Ray • Blockbuster, Netflix also joined Blu-Ray • Lost of market share to new competitor in China: CBHD • Advantages for the future: • Toshiba share prices increased immediately • DVD player market better since knowing the next generation format • Blu-Ray is in the transition to Mass Market

  11. Sample Companies in alliance • One of the 9 Founders • Creating special ranges of Blu-ray Disc products: • PLAYSTATION 3 • VAIOb • Blu-ray Disc Player

  12. Sample Companies in alliance

  13. Sample Companies in alliance • HP joined Blu-Ray Disc Association on November 2004. • Purposes: • to meet the extending needs of more capacity • to complete the format technology and develop the drives • to ensure that consumers aren't forced to choose between competing HD formats for DVDs

  14. Sample Companies in alliance • HP interacted actively to push the technological development of BD forward • For example: Mandatory Managed Copy • HP announced to back HD-DVD on December 2005

  15. Questions?

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