1 / 13

Youth and Gaming Challenges of Youth Monetization

Youth and Gaming Challenges of Youth Monetization. Dr. Jo Webber. Teens and Commerce. Approximately 79% of females and 76% of males shop and play games online They are purchasing clothes, accessories and playing online games. Connected but challenged

stasia
Download Presentation

Youth and Gaming Challenges of Youth Monetization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Youth and GamingChallenges of Youth Monetization Dr. Jo Webber

  2. Teens and Commerce Approximately 79% of females and 76% of males shop and play games online They are purchasing clothes, accessories and playing online games. Connected but challenged All with the parents credit – with or without permission Piper Jaffray2013 "Taking Stock with Teens" Market Research Project

  3. They have money to spend… 95% of 5-17 year olds are online This age group has over $200Bn in annual spending power in the US alone Approx. 80 Million U18’s in the US hardly any with a credit card Recession proof Stats from 2012 Harris Poll and 2013 Piper Jaffrey Teen survey

  4. …and they have time to play

  5. Friction “Why is it difficult to monetize the Under 18’s?” “Why is there so much fraud with U18 payments?”

  6. Some of the Challenges • No credit cards • No PayPal • Friendly Fraud • Charge Backs • Cart drop off NJ SUES APP DEVELOPER FOR ALLEGED VIOLATIONS OF CHILDREN’S ONLINE PRIVACY PROTECTION ACT MY ITUNES ACCOUNT WAS HACKED FOR $375— BY MY OWN KIDS DISNEY'S PLAYDOM FINED $3 MILLION FOR VIOLATING KIDS' PRIVACY NEW FACEBOOK LAWSUIT HIGHLIGHTS TROUBLE WITH UNDER 18S AND VIRTUAL CURRENCY AN 8-YEAR-OLD GIRL HAS BEEN CHARGED $1,400 FOR BUYING SMURFBERRIES IN CAPCOM'S 'SMURF'S VILLAGE' FOR THE IPHONE. Apple settles class action suit over children's app bills - $100 Million Apple investigated by UK government  TAP FISH 7-YEAR-OLD RACKS UP $1,200 ON ITUNES

  7. Few Payment Options work for them • Costly • No parental control • No age control • Friendly fraud • Three standard payment options: • PayPal • Credit Card • Mobile Phone

  8. What we do – Teen Wallet • Youth payments solution • Adherent with all US Child privacy laws • Full parental permission obtained • Parent provides payment mechanism • Parent sets up accounts and rules • Parent sets usernames and passwords for their children • Budget amount per month • Savings goals • Allowed games sites and stores

  9. Example - Gaia • Online gaming world • Wanted secure online payments for U18s • Age restricted to 13+

  10. Virtual Piggy Payment Option for Gaia Cash

  11. No Friendly Fraud • Parent has given permission to teen to purchase from Gaia using Virtual Piggy • Parent has set amounts • Parent has supplied credit card or other payment method

  12. Coming Soon Habbo Hotel Live Gamer Playspan

  13. The Gaming Experience Virtual Piggy helps keep it: Simple Safe Quick And ….. Fun!

More Related