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Mass E-mail User Group July 18, 2008

Mass E-mail User Group July 18, 2008. Today’s Agenda I. Quickly Privacy policy Central e-mail opt-out system Solicitations & surveys Large numbers Jennifer Herold /CCE Marketing. Today’s Agenda II. Brown bag lunches Lyris’ spam analysis checker Words and punctuation to avoid

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Mass E-mail User Group July 18, 2008

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  1. Mass E-mail User GroupJuly 18, 2008

  2. Today’s Agenda I • Quickly • Privacy policy • Central e-mail opt-out system • Solicitations & surveys • Large numbers • Jennifer Herold/CCE Marketing

  3. Today’s Agenda II • Brown bag lunches • Lyris’ spam analysis checker • Words and punctuation to avoid • Process documentation • Safe senders/junk mail/address books • UMConnect support • Future topics & presenters • Lyris questions/demos?

  4. Quickly I • Privacy statement review • Continuing to meet on central e-mail opt-out • Solicitations • All must be pre-approved by the University of Minnesota Foundation (UMF) or the Minnesota Medical Foundation (MMF)

  5. Quickly II • Surveys • If to alums or donors, UMF or MMF must approve • If you think your audience is mostly alums or donors, UMF/MMF, they might already have answers to your questions • Lyris survey tool issues • Get experienced help in constructing any survey

  6. Quickly III • Huge numbers • 12.5M messages since 8/24/2007 • 3,510 total mailings • 328 days considered • 38K messages/day (not business days)

  7. Jennifer Herold/CCE • One of, if not the, largest marketing operation using mass e-mail at the U

  8. Brown bag lunches • Beginning in August • UR will come to a college or unit and present to communicators and tech staff on mass e-mail at the U • Do’s, don’ts, best practices • Drop us a line

  9. Lyris’ spam analysis checker • It’s an old version of SpamAssassin • It’s not perfect but, it will catch really egregious problems, and some more minor ones that add up • Run the check when testing a mailing • It’s not a substitute for good, considered e-mail writing, only a check • Quick demo

  10. Words and punctuation to avoid • Came up a bit in how to write effective subject lines • Spam filters are picky • A single word might not set anything off, but a phrase, combination of ‘bad’ words, or excessive repetition might • “Free, exclusive, discount means savings!!!” • Who is editing your e-mail?

  11. Process documentation • Brief as an example • See the eComm site for more (coming soon) • If you can’t define a process for your e-mail, the risk of error increases • Write up a process and stick to the steps • “It needs to go out NOW” mailings need a process, too

  12. Safe senders • Web pages slated to appear with instructions for various clients • Instructions geared to adding umn.edu to safe senders/address book/junk mail filter, not specific addresses • Standard language will be provided and included in the e-mail templates, in the footer • http://www.e-consultancy.com/account/safesender.asp

  13. UMConnect support • We’d like to record meetings • Audio should be done in UMConnect instead of phone • If anyone can help in supporting UMConnect during a meeting, let us know

  14. Future topics • UMF presenting at the next meeting • Other groups willing to share? • Forward to a friend • Mass e-mail in communications plans • Mass e-mail in job descriptions • Best practices

  15. Discussion and Q&A • General mass e-mail • Lyris-specific

  16. Next meeting Friday, August 15 2:00-3:30 p.m. Still in 238A? Bring a friend,enjoya treat

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