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Where is Hong Kong Cyberport?

Where is Hong Kong Cyberport?. 24-hectare site in south western part of Hong Kong Island Panoramic waterfront facing South China Sea Vicinity of the University of Hong Kong. 15 minutes to Central 35 minutes to Airport. Hong Kong Cyberport. Cooperation between HKSAR government and PCCW

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Where is Hong Kong Cyberport?

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  1. Where is Hong Kong Cyberport? • 24-hectare site in south western part of Hong Kong Island • Panoramic waterfront facing South China Sea • Vicinity of the University of Hong Kong 15 minutes to Central 35 minutes to Airport

  2. Hong Kong Cyberport • Cooperation between HKSAR government and PCCW • US$2 Billion total project cost (2000-2007) • 100% owned by Hong Kong SAR Government

  3. What is Hong Kong Cyberport? • Fusion of technology, people, and business • Grade A office buildings • (95,000 m2) • Arcade (27,000 m2) • 5-star hotel (173 rooms) • 2,930 residential units • 10G/ 1G fiber-optic network and WLAN coverage • Creating a strategic cluster of 100+ companies in • IT applications • information services • multi-media content creation

  4. Cyberport Development (from mid 2000 – late 2004 – 2007) Cyberport 1 (completed) Cyberport 3 (completed) Cyberport 2 (completed) Cyberport 4 (open in late 2004) Le Méridien Cyberport (opened) The Arcade (open in phases in 2004) Residential Portion2004-2007(To be completed in 5 Phases)

  5. The Missions of Hong Kong Cyberport • Create Hong Kong IT Flagship • Integration of Technology, People, Business • Unique Platform Bringing Technology Closer to Market • Facilitate IT Cluster Formation • Finding & Recruiting Strategic Tenants • Linking with Government Incentives/Funding • Nurture IT Professionals • Collaboration with Academia (HKU’s Cyber Institute) • Professional Training & Forum • Support Development of IT/Creative Industries • Facilitate Commercialization and Content Delivery • Initial Focus on Digital Media & Wireless Application

  6. Cyberport Tenants • 28 Tenants (as of today) • Companies of different origins, sizes and at different stages of development • MNC: Microsoft, GXS International • North America: Sybase, Rainbow • Europe: SmartTrust, Schneider Electric • China: Shenzhen Strength • Hong Kong: PCCW, CSL, Centro • SME: Outblaze, Noah, DBTRONIX

  7. Digital Media Centre at Hong Kong Cyberport • 1,000 m2 area of state-of-the-art : • A/V studios • A/V production centres • networked render farm – 100 CPUs, 24/7 • motion capture system, 3D scanning and storage • Testing platform with latest/unreleased hardware from major vendors • Training sessions, seminars to assist SME tenants in digital media industry • US$7M funding from the government, opens in March 2004

  8. Hong Kong Wireless Development Centre • Managed and operated by Wireless Technology Industry Association, a neutral body • Central testing facility for SMEs, with information library on industry standards and trends • 5 development suites with connectivity to all major local mobile operators; showcase of wireless solutions • Sponsorship from over 30 key industry players including mobile network operators, handset manufacturers and software vendors • Opened on 15 December 2003

  9. What Cyberport Is and Is Not • Cyberport is • A Platform for content delivery (content = Music, Edutainment, Game, Animation, and Advertising, or MEGAA) • Strategic cluster of IT and IS companies • Integration of technology, people and business • State-of-the-art IT flagship of Hong Kong • A place to develop creative contents & value-added services • Technology neutral and commercialization focused • Cyberport is NOT • Just another commercial real estate project • Dedicated to research and development • Development of specific new technologies, i.e. high-tech park • Facilities for mass production • Focused on hardware or firmware

  10. Youth and Happinessat the Cyberport Arcade

  11. The Arcade at Cyberport • A 300,000 sq.ft. specially designed retail complex with extensive AV displays and IT capabilities • To be opened in mid-2004

  12. Opportunities for the Arcade • Location • Panoramic ocean view • 200,000 sq.ft. French garden directly accessible • 2,930 residential flats right next door • Targeted local population of 350,000 in the Island South • Unique architectural design • High ceiling and Ocean View Court center stage • Multimedia AV displays for content delivery • Arcade is the key transition element • Resident Bel-Air branded successfully with high traditional values, i.e. French chateau elegance and quality • Cyberport portion has been positioned as high-tech, state-of-the-art in IT, and HK’s IT flagship • Embracing the old and the new, the emotional and the rational, the art and the science aspects of human existence

  13. “Youth and Happiness” Strategy (1) • Happiness • Romance and wedding • Entertainment venues • Food and beverage offers • Youth(the latest and newest in high-tech) • Edutainment • Toys and games • Life style electronic products

  14. “Youth and Happiness” Strategy (2) • Make Cyberport Arcade the first and foremost wedding destination in Hong Kong and Pearl River Delta. • One-stop shopping for wedding needs, special packages on food and beverage • Hotel can offer bridal suites • Pier can provide cruise • DMC can provide multi-media service • Augmented by high-tech gadgetry, e.g. wedding robot • The ocean view and large water front area lend themselves to a perfect photo location for the young couples (romance) and tourists, which will create traffic for the arcade

  15. “Youth and Happiness” Strategy (3) • Arcade of “Youth and Happiness” is the ultimate destination to be “young and informed”, “educated and entertained” and “touched and romanced” • Ocean View Court can be used as center stage to show case new or innovative products in edutainment, children toy/game, youth life style electronics, new mobile handsets show, new car shows, when there is no major events • Organize unique promotional activities with tenants, e.g. 50th anniversary of Barbie doll by Wise Kids, hosting World Cyber Games 2005, etc. • Major promotion events proposed for 2004: Film Gala, Global ICT Summit, Mini Concert, Arcade Grand Opening, Charity Shows, Christmas Carnival • Joint promotion with Hong Kong Tourism Board to make Cyberport a key part of “South HK Tour Loop”

  16. Cyberport Demographics • Office Portion • About 100 companies and 10,000 professionals • 500 additional supporting staffs • Hotel Portion • 173 rooms, about 250 guests at full occupancy • About 150 hotel service employees • Arcade Portion • 300,000 sq.ft. shopping and 600,000 sq.ft. water front • Serving 350,000 south island population (Baguio Villa and Pokfulam Road, Shouson Hill, Repulse Bay, etc.; $33,000 to 135,000 income per month) • Residential Portion • 2,930 flats, about 10,000 residents

  17. Thank You!

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