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Chapter 2 Engaging the Right Players

Chapter 2 Engaging the Right Players. IMA Strategic Planning Model. A Awareness. We are Here Chapter 2 is part of pre-planning. B Baseline. WHERE WE WANT TO BE. C Clear Goals. HOW WE GET THERE. WHERE WE ARE. G Get Better. D Down to Action. E & F Evaluation and Feedback.

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Chapter 2 Engaging the Right Players

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  1. Chapter 2 Engaging the Right Players Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  2. IMA Strategic Planning Model A Awareness We are Here Chapter 2 is part of pre-planning B Baseline WHERE WE WANT TO BE C Clear Goals HOW WE GET THERE WHERE WE ARE G Get Better D Down to Action E & F Evaluation and Feedback Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  3. Purpose Purpose of Engagement: identify the critical players and get them committed to participating in sustainability planning Purpose of Chapter 2: provide insight on the roles of the critical players, and how to craft messages for each group. Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  4. Contents • The Players and Their Roles • Customizing Messages • What’s in it For Them • What You Need From Them Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  5. Before You Brief • Understand sustainability theory, concepts, and application • Read the Army Strategy for the Environment • Review your installation strategic plan • Be able to articulate how sustainability will support and protect the mission • Get feedback from trusted advisors • Develop a basic briefing to use for discussion with anyone at the installation • Initial engagement is critical to participation which is critical to success Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  6. It’s Not a One-Shot Deal • You must engage early and often to keep people interested and informed. • You may need to brief the same players more than once to help them wrap their minds around the subject • Create opportunities to engage Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  7. The Message The message must be customized to the player you are briefing. In general, your briefing should answer the following questions: • What is sustainability and why is it important to the Army ? • See The Army Introduction to Sustainability in Chapter 1 • How will we accomplish it? • IMA Strategic Planning Process outlined in this Guide • Why is it important to the person being briefed? • Customize this part of the message to each specific player • What do you need from them? • Customize this part of the message to each specific player Click here for example Command briefing. Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  8. Command and Leadership Role – proponent, approval authority, and resource providers What’s in it for them? - Sustainability planning creates an overarching set of goals and commitment from all installation staff to pull together towards those goals, to ensure the long-term survival of the installation and its mission. What you need from them?– their approval and support (manpower and funding) to implement the planning process and their participation at key times Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  9. Sustainability Planning Team Role – coordinate the entire planning process What’s in it for them? – • Planning (PAIO) – installation strategic planning is a core mission of the PAIO. This process offers you a field-tested way to ensure the strategic plan has the support of the key stakeholders and proponents who must implement it • Mission rep - Sustainability provides a framework for un-encumbering our training lands from regional development pressures, resource management issues, and environmental constraints. • Environmental rep - Sustainability provides a way to consider environmental resource issues in the context of the mission Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  10. Sustainability Planning Teamcontinued Role – coordinate the entire planning process What you need from them?– • Between the three organizations, coordination of the planning process requires a full-time-equivalent commitment of manpower for the first planning cycle; and about one half FTE in subsequent cycles • In addition, their organizations will have to provide reps (and perhaps team leaders) to all appropriate core teams Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  11. Key Players Role – Provide specific expertise What’s in it for them? – An opportunity to make a difference by bringing their technical skills into strategic discussions that will improve the triple bottom line for the soldier, the community and the installation. What you need from them? – Their expertise and participation in all workshops and core teams as appropriate. Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  12. Core Teams Role – Do the heavy lifting involved in planning and implementation What’s in it for them? • An opportunity to be proactive in identifying and addressing long-term requirements rather than fighting fires as they come along. What you need from them? • Enthusiastic participation in all workshops and follow-on planning and implementation; • integration of the planning objectives into their work plans and job responsibilities Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  13. Stakeholders and Support Players Role – Provide ideas and consensus, support specific sustainability initiatives as appropriate What’s in it for them? – the messages are as varied as the individual players. Here’s a couple: • We all want the same things: a robust economy, great quality of life and a healthy environment – and the only way to get there is to work together • In the near future, our current practices will be unaffordable. Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  14. Stakeholders and Support Playerscontinued Role – Provide ideas and consensus, support specific sustainability initiatives as appropriate What you need from them?– • Top cover and advocacy • Participation in all workshops and core teams as appropriate • Potential partnerships and leveraging of resources to meet common goals Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  15. Bottom Line…. Before you go on….. • Start the engagement process • Hone your messages – until they come from the heart • Understand that the engagement process never ends – this mission will last for the rest of your life “The price of freedom is eternal vigilance…the price of sustainability is eternal education.” Version 1, Sep 2005 Guide to Creating a Sustainable Installation

  16. Closing Thought “Nobody cares how much you know … until first they know how much you care.” John Maxwell Version 1, Sep 2005 Guide to Creating a Sustainable Installation

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