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Siemens

Siemens. Presented by: Claire Hu Icy Song Jeff Chapman Shawn Smith. Agenda. Icy- Introduction, Industry Analysis Jeff- Company Analysis Claire- Current Situation Analysis Shawn- Alternatives and Conclusion.

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Siemens

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  1. Siemens Presented by: Claire Hu Icy Song Jeff Chapman Shawn Smith

  2. Agenda • Icy- Introduction, Industry Analysis • Jeff- Company Analysis • Claire- Current Situation Analysis • Shawn- Alternatives and Conclusion

  3. Introduction • Founded on October 1, 1847 in Berlin • Werner von Siemens and Johann Halske • 461,000 employees • 100,098.7 million in 2005 revenue

  4. Important Inventions • Dynamo • Cardiac pacemaker • Automatic traffic lights

  5. Six Key Business Areas • Communication and Information • Automation and Control • Power Generation • Transportation and Automotive • Medical • Lighting

  6. Industry Analysis • Short History • Future Trends • Global Issue • Strengths and Weakness

  7. Strengths • Global Power • Consistency and History • Conglomeration • Resources

  8. Weaknesses and Competitors • Scandals in the Company • Philips • General Electric • Samsung • Alcatel Lucent

  9. Global Analysis • Global Sales of $96 billion (2005) • Operating for over 150 years • Services in more than 190 countries • Broad portfolio of products

  10. U.S. Market • Headquarter in New York City • 70,000 employees • $21.4 billion in sales • DSL ranked first with 17.9 % market share • 28 % market share in optical network

  11. U.S. Market cont. • Challenges • Layoff 616 workers • Sales remain low • Causes for Challenges • Low demand in the market • Higher level of cost

  12. Chinese Market • Established 1999 in Beijing • Involves: • Optical network • Direct investment in R&D • Cooperation in mobile networks

  13. Reasons for Success • High quality • Low price • Innovation • Proximity to customers

  14. Strategic Alternatives • Increase R&D • Stricter patent policy • Business setup • Diversify management board • Advertise more

  15. Conclusion • Established for over 150 years • New technology • Extensive R&D • # 1 in electrical industry

  16. Thank You!

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