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MARKETING 311 Group Presentations An Overview

MARKETING 311 Group Presentations An Overview. A Presentation By Jessica Lorine Perkins Teaching Assistant jessaca@oregon.uoregon.edu. INTRODUCTION. Presentation Dates: Wednesday 05/28 – Saturday 05/31/2003 Room: 228A Chiles

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MARKETING 311 Group Presentations An Overview

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  1. MARKETING 311Group PresentationsAn Overview A Presentation By Jessica Lorine Perkins Teaching Assistant jessaca@oregon.uoregon.edu

  2. INTRODUCTION • Presentation Dates: • Wednesday 05/28 – Saturday 05/31/2003 • Room: • 228A Chiles • Groups are required to be present for the entire hour. Must be on time! • Please dress appropriately. Be professional.

  3. GRADING Graded on three parts: • The presentation itself • Executive Summary & Industry Analysis • Peer group evaluations

  4. TONIGHT’S TOPICS • How to conduct a successful Presentation • How to write an Executive Summary • What goes in an Industry Analysis • PowerPoint Tips

  5. PRESENTATION GUIDELINES • Each person in a group must present. • Wear business attire. No hats! Act professionally. • Practice! It’s the only way to ensure a smooth flow and know you are within the limits. • Be sure to introduce each other and provide smooth transitions.

  6. PRESENTATION GUIDELINES • Create your presentation in PowerPoint. I have reserved the laptop & projector. • Face your audience, not the screen or the monitor (note cards are okay). Make frequent eye contact. • You want your audience to learn something – be lively, include visual aids and props. TRY TO MAKE YOUR PRESENTATION COME ALIVE!

  7. PRESENTATION GUIDELINES • Cover background, situation analysis, SWOT, and your marketing plan. • Slides should have enough information for your audience to understand the main points. • Do not just list titles or headings on the slides. • Do not fill the slide with words. • Give Professor Dore a copy of your slides before you start your presentation.

  8. PRESENTATION GUIDELINES • If you talk about various promotional materials, be prepared to SHOW them as well! It is hard to do too much here. • Bring backups of your presentation materials. Technology can and does fail. • Time Limit: 15 minutes. • Be on time! Attendance is MANDATORY.

  9. EXECUTIVE SUMMARY What is an Executive Summary? • A maximum one page summary (single-spaced) of your entire plan: • Concise business-style English! • Use complete sentences! • Correct grammar & punctuation! • SHOULD BE IN BUSINESS MEMO FORMAT!

  10. EXECUTIVE SUMMARY • Components: • State what your business is • Key opportunities you have identified • Positioning statement • Target Market • Objectives • Key marketing strategies • Purpose: • Provides a way for someone to quickly get an overview of your plan

  11. EXECUTIVE SUMMARY • Position Statement: • A position statement (or value proposition) is a 3-part proposition that expresses a brand’s position: • To Target Market, Brand X is the only one in the Competitive Set that Point of Difference EXAMPLE: To Mothers, Pillsbury Toaster Strudel is the best tasting toaster pastry because of its light flaky pastry, juicy fruit filling, and creamy icing.

  12. EXECUTIVE SUMMARY • Target Market: • Customers (age, geographical area, personal characteristics, interests) • Value proposition • Competitors (SWOT) • Competitive Advantage (any substitutes?)

  13. INDUSTRY ANALYSIS An Industry Analysis serves as a brief foundation to your report. • Background • Whose company? • Target Market • What is going on in the 5 Macro Environmental Forces that leads to your product? • BUSINESS MEMO FORMAT!

  14. INDUSTRY ANALYSIS • It is NOT just numbers – it is NOT necessary to get numerical data. • Look primarily at your environment and your target market. ***You CAN make up primary information, but NOT secondary information.

  15. INDUSTRY ANALYSIS • It may be helpful to look at: • Total industry size • Growth potential and factors influencing the industry growth • Standards and regulations affecting the industry • Industry trends, including opportunities and threats (COMPETITION!)

  16. INDUSTRY ANALYSIS How to find information on your industry: • Filings of public companies • SEC’s EDGAR database for public documents • Search the web! • Forrester.com • Jupiter.com • IDC.com

  17. TIPS FOR CREATING PRESENTATIONS PowerPoint slides are designed to be a visual summation of what you are talking about! • Don’t READ from your slides • Difficult to do too many • Be creative • Try to have a good time

  18. MORE TIPS… • Content: • No more than six lines per slide • Use simple, short sentences • Convey ideas with images • Check spelling, homonyms, and meaning • Use text sparingly on graphs and charts

  19. MORE TIPS… • Use fonts that are easy to read (24 pt. & larger) • Use color! • Colors can set moods • Colors can imply relationships • Use images: graphs, tables • Avoid overly busy backgrounds • When in doubt, simplify!

  20. QUESTIONS

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