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QRCA Annual General Meeting

Get insights from the QRCA Annual General Meeting, including the President's report, updates on the strategic plan, and a financial overview. Explore the association's efforts to enhance member value, increase stature of QRCs, and improve public relations and branding.

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QRCA Annual General Meeting

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  1. QRCA Annual General Meeting

  2. Nancy HardwickPresident Matt TowersTreasurer Susan ThornhillVice President Susan Saurage-AltenlohSecretary Board of Directors Executive Committee

  3. Liz Van Patten Susan Abbott Ben Smithee Manuela Fletcher Foster Winter Board of DirectorsDirectors-at-Large

  4. Shannon Pfarr ThompsonExec. Director Darrin HubbardAsst. Exec. Director Julie CyganEvent Planner David EwaldSenior Advisor Key Staff MembersEwald Consulting

  5. Leading Edge Communications Communication Partners

  6. Communication Partners Leading Edge Communications

  7. President Nancy Hardwick

  8. President’s Report Membership

  9. Membership has dropped during challenging economic times Membership by Year 2003–2009 reported as of 12/31 2010 reported as of 9/30/10

  10. Level of new members has fallen New Members by Year 2003–2009 reported as of 12/31 2010 reported as of 10/8/10

  11. Retention varies from 84%–90% per year Retention by Year

  12. President’s Report Strategic Plan

  13. QRCA Mission Dedicated to advancing the discipline of qualitative research worldwide

  14. QRCA Vision Provides industry-leading resources that are essential • To members • To professionals who use research

  15. QRCA Values • Passion for knowledge • Respect • Sharing • Creativity • Ethics

  16. 2010 Activities • Updated 2009–2011 Strategic Plan • Celebrated first year accomplishments • Revised plan to cover 2010–2012

  17. Strategic Plan: Three Overarching Goals • Enhance member value • Use best practices in all Association operations • Increase stature of QRCs among external audiences

  18. 2010 Activities: Enhance Member Value • Connections revised to enhance information • Adobe Connect Pro added • Staff analysis of current communications channels • Member Communications Task Force to develop recommendations

  19. 2010 Activities: Enhance Member Value • ReadyTalk program • Members save on conference call expenses • Seeking QRCA member discounts for professional training programs • Young Professionals SIG • Free online qualitative research platforms and tools directory co-branded with Greenbook

  20. 2010 Activities: Association Best Practices • Chapter Handbook to assist new chapter chairs • Detailed investment plan implemented • Recommended by Investment Advisory Group • Annual Report to members

  21. 2010 Activities: Association Best Practices Inside Scoop distributed quarterly Chapter, Committee and SIG Chairs Communicate association news to members Ewald Consulting to provide Qcasts technology

  22. 2010 Activities: Increase Stature of QRCs • Worldwide Conference for Qualitative Research • Co-hosted with AQR • Prague, CR • 162 attendees from 29 countries • Qualitative Research Industry Award • Branding via qrcabreakthroughs.com • Co-branding online research/directory with GreenBook

  23. President’s Report Public Relations & Branding

  24. Public Relations Highlights • Credibility building for QRCA and QR • Win/win for members and QRCA • Submit your projects via qrca.org • Connections with key trade publications • 13 stories placed • AMA content partnership • 8 monthly articles

  25. Branding Highlights • Outreach to research buyers via online channels • Social media monitoring • qrcabreakthroughs.com • Six new episodes • New sharing functionality • Strategy for social media engagement • Planning for 2011

  26. President’s Report Any Questions?

  27. Vice President Susan Thornhill

  28. Thank You Standing Committees

  29. 2010 Conference Committee Check these with Kirk or ??? – some have changed

  30. Task Forces & Advisory Groups

  31. Seventeen Geographical Chapters

  32. Seven Special Interest Groups (SIGs)

  33. Vice President’s Report Any Questions?

  34. Treasurer Matt Towers

  35. Decline in conference and membership revenue However, we have adequate reserves Increased revenue Sponsorships Joint conference Plan to increase investment income Monthly financial analysis Treasurer’s Report: Overview

  36. 2009 Summary • Economic situation created challenges in 2009 • Membership income was on target • Event sponsorship & registrations were down • Income was $97,332 below expectations • Controlled expenditures to spend $113,835 less than budgeted

  37. Planned Investment in Branding & PR • Net loss was planned for 2009 • Spend from reserves to invest in branding and PR • Total 2009 net loss was $62,958 • 10% of reserves • Less than projected net loss of $79,460 • Strategic investments made in 2009: • $43,925 for Branding • $35,009 for PR

  38. AssetsYTD Cash $ 232,213 Money Market $ 313,706 Investments $ 92,500 Prepaid Conference Expenses $ 6,884 Total Assets $ 645,303 LiabilitiesYTD Accounts Payable $ 2,771 Total Liabilities $ 2,771 YTD is as of September 30, 2010. All figures USD. Detailed Report: Assets & Liabilities

  39. Principle Changes in Assets 20092010Change Unrestricted: Cash $ 136,842 $ 232,213 $ 95,371 Money Market $ 253,237 $ 313,706 $ 60,469 Investment Accts $ 235,000 $ 92,500 $(142,500) Prepaid Expenses $ 9,383 $ 6,885$ (2,498) Total Change in Assets $ 633,462 $ 645,303 $ 11,841 Both columns reflect September 30 numbers. All figures USD. Detailed Report: Changes in Assets

  40. Standard: 6–12 months of operating expenses Current reserves for 8–9 months Cause was reduced income: Lower conference attendance Decline in membership What about those cash reserves?

  41. Principle Changes in Liabilities 20092010 Change Accounts Payable $ 250 $ 2,771 $ 2,521 Deferred Member Dues $ 0 $ 0 $ 0 Total Change in Liabilities $ 250 $ 2,771 $ 2,521 Both columns reflect September 30 numbers. All figures USD. Detailed Report: Changes in Liabilities

  42. Revenues & Expenses 20092010 Total Revenue $ 547,519 $717,481 Total Expenses $ 412,805 $ 506,716 Both columns reflect September 30 numbers. All figures USD. Detailed Report: Revenue & Expenses

  43. Detailed Report: Revenue Revenue: 2010 Revenue: 2009 Both columns reflect September 30 numbers. All figures USD.

  44. Detailed Report: Expenses Expenses: 2010 Expenses: 2009 Both columns reflect September 30 numbers. All figures USD.

  45. Key Financial Activities in 2010 • Engaged new tax accounting firm • Approved recommendations for investment of reserve funds • Continued to work with a branding/PR firm • Supported committee initiatives • VIEWS • Qcasts • Negotiated new contract with management firm

  46. Finish 2010 at a loss, but with adequate reserves Expect lower income for 2010 Enhance our financial management practices Seek new revenue streams, increase existing ones Invest reserves to safely maximize returns Approve multi-year budget for better management Looking Ahead: QRCA's Financial Future

  47. Treasurer’s Report • Any Questions? • Motion to approve 2010 financial report

  48. Secretary Susan Saurage-Altenloh

  49. 2010 Board of Directors Election • New/re-elected Board members • Manuela Fletcher • Ben Smithee • Susan Thornhill • Liz Van Patten • Foster Winter • Board officers • Nancy Hardwick, President • Susan Thornhill, Vice President • Matt Towers, Treasurer • Susan Saurage-Altenloh, Secretary

  50. Policy Updates Board Policies updated Annual Conference Policies updated All policies available at www.qrca.org

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