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De conversation manager in Retail land

Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.<br><br>

stevenvanbelleghem
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De conversation manager in Retail land

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  1. “This is the new conventional wisdom. Use it or lose!” Seth Godin author Purple cow @Steven_InSites The Conversation Manager in Retail land by Steven Van Belleghem #CM48

  2. Word of mouth

  3. Word of mouth B.G.

  4. WorLd of mouth A.G.

  5. Speed INCREASES

  6. Real time feedback

  7. I WILL tweet about you!

  8. Needfor RADICAL change

  9. Manage Conversations It’s time to jump and to become…

  10. Not just aboutobserving & joining social media

  11. The belief Word-of-mouth is THE driver of growth

  12. INTEGRATION of WOM in all marketing activities The goal

  13. MANAGE word-of-mouth

  14. How to start?

  15. 1

  16. Listening 2

  17. Product management is dead! Long live brand experiences! 3

  18. Mobile app Albert Heijn Scan products at home Make shopping lists Search for recipes ….

  19. Activation 4

  20. 1.000$ +33%

  21. Community 5

  22. “Every brand that takes itself serious, will have a brand community by 2015” Joseph Jaffe

  23. Integration 6 integrate

  24. 1.146 likes on Facebook

  25. 612 followers on Twitter

  26. 2051 channel views

  27. 3 & one surprise

  28. LEAD the conversation

  29. Online AND Offline

  30. Think big,but acting small is ok

  31. www.shareyourhoney.com

  32. Thank you! “This is the new conventional wisdom. Use it or lose!” Seth Godin author Purple cow Good luck! Questions, feedback, remarks: Steven@InSites.eu Follow me: @Steven_InSites Join me on LinkedIn www.theconversationmanager.com #CM48 @Steven_InSites

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