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The Conversation Company

The Conversation Company is a story about boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.

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The Conversation Company

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  1. @Steven_insites Steven@insites.eu

  2. ………..……………………... Conversations are the driver of business growth. ………..……………………...

  3. You have loads of Unused Conversation Potential ! ………………………………………….………..……………..………………………………………… ………………………………………….………..……………..…………………………………………

  4. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… We are facing achecklist attitude ………………………………………….………..……………..…………………………………………

  5. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Twitter is full of lonely branded accounts ………………………………………….………..……………..…………………………………………

  6. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Even the best campaigns have Unused Conversation Potential ………………………………………….………..……………..…………………………………………

  7. ………..……………………… Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere. ………..………………………

  8. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Towards a Conversation Company ………………………………………….………..……………..………………………………………… The Conversation Company optimizes the conversation potential

  9. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… Social Media People ………………………… Culture …………………………

  10. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Company Culture is the Conversation Guide ………………………………………….………..……………..…………………………………………

  11. ……………………………………………………….………………………………………………………….… Brand positioning is the long term effect of company culture ……………………………………………………….…

  12. ……………………………………………………….………………………………………………………….… Company Culture is NOT about being FUN ……………………………………………………….…

  13. ……………………………………………………….………………………………………………………….… Company Culture is about having a clear identity and staying loyal to it in everything you do. ……………………………………………………….…

  14. ……………………………………………………….………………………………………………………….… These guys are pretty serious about it And they outperform the market. ……………………………………………………….…

  15. ……………………………………………… Company Culture is the only long term strategy of the Conversation Company ………………………………………………

  16. …………………………………………… A remarkable company culture works. Every company has it’s stories and ambassadors, like Nike’s Ekins. Capitalize on these stories and turn your employees in an army of ambassadors. ……………………………………………

  17. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………… People ………………………… Social Media Culture

  18. ………………………………………..….… Where does every conversation start? ………………………………………..….…

  19. ……………………………………. In the Conversation age, PEOPLE are the media …………………………………….

  20. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customers ………………………………………….………..……………..………………………………………… 28% Is happy, but not talking.

  21. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Unused Conversation Potential: Employees ………………………………………….………..……………..………………………………………… 40% Is proud, but is not talking.

  22. Conversations from internal stakeholders Proud company Conversation company Boring company Adored company Conversations from external stakeholders

  23. Conversations from internal stakeholders Proud company Conversation company Boring company Adored company Conversations from external stakeholders

  24. Conversations from internal stakeholders Proud company Conversation company Boring company Adored company Customer experience Conversations from external stakeholders

  25. …………………………………. Be like Prince, and really love your fans. They will love you back. ………………………………….

  26. Conversations from internal stakeholders Proud company Conversation company Culture & news content Boring company Adored company Conversations from external stakeholders

  27. ……………………………….… Help them In being proud about their own job …………………………….……

  28. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Can employees use social media? ………………………………………….………..……………..…………………………………………

  29. ………………………………………….…. The magic words: Train & facilitate ………………………………………….….

  30. Conversations from internal stakeholders Proud company Conversation company ………………………………….… Connections lead to growth (McKinsey) ………………………………….… Boring company Adored company Conversations from external stakeholders

  31. ……………………………….… Become an open kitchen …………………………….……

  32. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Transparency is a strength, not a threat ………………………………………….………..……………..…………………………………………

  33. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… People are a strength, not a threat ………………………………………….………..……………..…………………………………………

  34. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ……………………………….…… Social Media ……………………………….…… People Culture

  35. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Social Media are NOT the goal ………………………………………….………..……………..…………………………………………

  36. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Social Media are the perfect partner of the Conversation Company ………………………………………….………..……………..…………………………………………

  37. ………………………………………… Until now, we only used the first dimension of their power …………………………………………

  38. ………………………………… First dimension: people to build reach …………………………………

  39. …………………………………………… We have seen amazing campaigns where people create additional reach …………………………………………… ………………………………………….………..……………..…………………………………… ………………………………………….………..……………..……………………………………

  40. ………………………………… Second dimension: Collaboration …………………………………

  41. ……………………….… Great stuff! But… ……………………….…

  42. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Co-Creation is NOT enough ………………………………………….………..……………..…………………………………………

  43. ………………………………………….………..……………..…………………………………………………………………………………….………..……………..………………………………………… Co-creation is often too opportunistic. ………………………………………….………..……………..…………………………………………

  44. ……………………………………… From Co-Creation to Collaboration ………………………………………

  45. ……………………………………… Structural Collaboration ………………………………………

  46. High Structural collaboration Low High Low Reach

  47. High Structural collaboration Low High Current focus of most companies Low Reach

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