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Michigan Concrete Association

Michigan Concrete Association. 2007 PARKING LOT PROMOTION PLAN. PARKING LOT PROMOTION. “PLAN”. PARKING LOT PROMOTION PLAN. GOAL: To measurably increase the use of Concrete as a viable and affordable parking option (both Conventional and Pervious). PARKING LOT PROMOTION PLAN. ADVERTISING.

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Michigan Concrete Association

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  1. Michigan Concrete Association 2007 PARKING LOT PROMOTION PLAN

  2. PARKING LOT PROMOTION “PLAN”

  3. PARKING LOT PROMOTION PLAN • GOAL: To measurably increase the use of Concrete as a viable and affordable parking option (both Conventional and Pervious)

  4. PARKING LOT PROMOTION PLAN • ADVERTISING

  5. PARKING LOT PROMOTION PLAN • ADVERTISING • Trade Magazines

  6. PARKING LOT PROMOTION PLAN • ADVERTISING • Trade Magazines • Association Magazines (Engineers, Architects, Property Managers, Malls, etc.)

  7. PARKING LOT PROMOTION PLAN • ADVERTISING • Trade Magazines • Association Magazines (Engineers, Architects, Property Managers, Malls, etc.) • Pervious and Flatwork Certification

  8. PARKING LOT PROMOTION PLAN • DIRECT MAIL

  9. PARKING LOT PROMOTION PLAN • DIRECT MAIL • Architects

  10. PARKING LOT PROMOTION PLAN • DIRECT MAIL • Architects • Engineers

  11. PARKING LOT PROMOTION PLAN • DIRECT MAIL • Architects • Engineers • Developers

  12. PARKING LOT PROMOTION PLAN • DIRECT MAIL • Architects • Engineers • Developers • Municipalities

  13. PARKING LOT PROMOTION PLAN • PROMOTIONAL MATERIAL DEVELOPMENT

  14. PARKING LOT PROMOTION PLAN • PROMOTIONAL MATERIAL DEVELOPMENT • Folder

  15. PARKING LOT PROMOTION PLAN • PROMOTIONAL MATERIAL DEVELOPMENT • Folder • Brochures

  16. PARKING LOT PROMOTION PLAN • PROMOTIONAL MATERIAL DEVELOPMENT • Folder • Brochures • DVD/Video

  17. PARKING LOT PROMOTION PLAN • PROMOTIONAL MATERIAL DEVELOPMENT • Folder • Brochures • DVD/Video • Direct Mail Pieces

  18. PARKING LOT PROMOTION PLAN • PROMOTIONAL MATERIAL DEVELOPMENT • Folder • Brochures • DVD/Video • Direct Mail Pieces • Ads

  19. PARKING LOT PROMOTION PLAN • PARKING LOT PROMOTIONAL MANAGER

  20. PARKING LOT PROMOTION PLAN • PARKING LOT PROMOTIONAL MANAGER • Currently Interviewing

  21. PARKING LOT PROMOTION PLAN • PARKING LOT PROMOTIONAL MANAGER • Currently Interviewing • Goal Of 1-31-07

  22. PARKING LOT PROMOTION PLAN • PARKING LOT PROMOTIONAL MANAGER • Currently Interviewing • Goal Of 1-31-07 • Job Description

  23. PARKING LOT PROMOTION PLAN • PARKING LOT PROMOTIONAL MANAGER • Currently Interviewing • Goal Of 1-31-07 • Job Description • Goals and Objectives

  24. PARKING LOT PROMOTION PLAN • PARKING LOT PROMOTIONAL MANAGER • Currently Interviewing • Goal Of 1-31-07 • Job Description • Goals and Objectives • Form Regional Promotion Groups From Producers and Others

  25. PARKING LOT PROMOTION PLAN • PUBLIC RELATIONS

  26. PARKING LOT PROMOTION PLAN • PUBLIC RELATIONS • Concrete Newspaper Columns

  27. PARKING LOT PROMOTION PLAN • PUBLIC RELATIONS • Concrete Newspaper Columns • 50% Of Releases Will Involve Parking Lots

  28. PARKING LOT PROMOTION PLAN • PUBLIC RELATIONS • Concrete Newspaper Columns • 50% Of Releases Will Involve Parking Lots • Business Radio Interviews

  29. PARKING LOT PROMOTION PLAN • PUBLIC RELATIONS • Concrete Newspaper Columns • 50% Of Releases Will Involve Parking Lots • Business Radio Interviews • Speaking Engagements (Engineers, Drain Commissioners, Architects, etc.)

  30. PARKING LOT PROMOTION PLAN TALK TO ME IN A YEAR ON HOW IT WORKED!

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