Summary of Recent Education Research Strategic Research and Planning

1. Summary of Recent Education ResearchStrategic Research and Planning Marc Beebe, Manager, Strategic Research and Planning Elena Gerstmann, Ph.D., CAE, Staff Director, Corporate Strategy & Communications 14 February 2009 Puerto Rico

2. Agenda • Introduction to Corporate Strategy & Communications (CSC) • Research Specific to Educational Activities • Academic Needs Survey • Expert Now • Education Partners • Other relevant Research • Member Satisfaction Survey • Member Segmentation Survey

4. 2008 Academic Member Needs & Expectations Survey Managed by: Chuck Hickman Marc Beebe

5. 2008 Academic Member Needs & Expectations Survey • Survey went to 4,000 members • Deans, professors or indicated they work at academic institutions • Fielded from 8 December 2008 to 6 January 2009  • 567 respondents, representing a 14% response rate and a margin of error +/- of 4.1% • Objectives – Who are they? What are their interests? How can IEEE better serve them?

6. Respondents evenly split between teaching/instruction and research What is the primary focus of your job?

7. Teaching and Research Interests “In what discipline(s) are your primary teaching and research interests?”

8. Academic Members generally satisfied IEEE efforts for the academic community Overall, how satisfied are you with the efforts IEEE has done to serve the higher education community?

9. Professional Development/ Continuing Education Interests Percent Saying “Interested” or “Very interested” to the question “How interested are you in professional development/continuing education in the following emerging and cross-disciplinary curriculum topic?”

10. Student Development Interests Percent Saying “Interested” or “Very interested” to the question “How interested are you in helping students develop the following skills and abilities?”

11. Interest in Teaching and Learning Topics Percent Saying “Interested” or “Very interested” to the question “How interested are you in the following teaching and learning topics?”

12. Interest in Administrative Topics Percent Saying “Interested” or “Very interested” to the question “How interested are you in the following education administration topics?”

13. Real World Engineering Project • Less than 10% aware of Real World Engineering Project • However, significant interest in participating in RWEP • As a source for classroom materials – 67.8% • By seeking to be a Seed Grant Recipient – 60.2%

14. Recommendations • Work to increase awareness of Real World Engineering Project • There is high interest in nearly all teaching and learning topics, so work to develop resources in areas that we currently have strength in

15. 2008 Expert Now Research Managed by: Doug Gorham Karen Hawkins Marc Beebe with TNS Research

16. 2008 Expert Now Research • Conducted three online Bulletin Board Focus Groups with 42 total participants. The three groups were • Expert Now users • Higher Grade members who had not used Expert Now • People at corporations who had the responsibility to purchase training/continuing education for their organization • The results of the focus group were used to develop a quantitative survey • Fielded from 23 June 2008 to 6 July 2009  • Representative sample of Higher Grade IEEE members • 564 respondents, representing a 12% response rate and a margin of error +/- of 4.1%

17. Awareness of Continuing Education Programs Significantly higher in USA (74%) than outside USA (31%) Q4. Which of the following programs for continuing education have you heard of? Page 17

18. Source of Continuing Education Program Awareness Significantly higher in USA (22%) than outside USA (8%) Q5. Where did you learn about these programs? Page 18

19. Who Selects Courses? Q6/Q7 How do employees at your organization identify continuing education courses they would like to sign up for? How is the funding for continuing education handled at your organization? Page 19

20. Who Pays? Q6/Q7 How do employees at your organization identify continuing education courses they would like to sign up for? How is the funding for continuing education handled at your organization? Page 20

21. Important Characteristics Percent Saying “Important” or “Very important” to the question “ How important are the following characteristics when selecting a continuing education program?

22. Likelihood to participate in or purchase Training Types Base Total Respondents (n=564) Q25 How likely are you to purchase the following types of trainings? / How likely are you to sign-up to attend the following types of trainings? Page 22

23. Recommendations • Work to increase awareness, in ways that fit how people search for continuing education • Providing detailed course descriptions, course demos or trial offers will stimulate interest. • Increase availability of intermediate and higher level courses

24. 2008 Education Partners Program Bulletin Board Focus Group Managed by: Chris Salicco Marc Beebe with Wedewer Group

25. 2008 Education Partners Program Bulletin Board Focus Group • Two online Bulletin Board Focus Groups • participants in the Education Partners Program • non-participants • Fielded in May 2008 • Objectives were to understand: • the experience of members who have participated  • the awareness of EPP • how best market EPP

26. Overall results • Participants in the program were highly satisfied with their experiences • EPP had very low awareness among non-participants • Both participants and non-participants were critical of the EPP website

27. EPP Participants highly satisfied • Got a lot out of their courses • Registration was easy, and the information provided was clear • Would strongly recommend the program to their colleagues However • Nearly all would have taken courses regardless of EPP

28. Low awareness of EPP • Most of the non-participants had not heard of EPP prior to this research • Those who had heard of it, knew little about it other than the name • When we shared the name, few knew what it was

29. Where do they go to find Continuing Education? • Not IEEE • IEEE is not seen as a source for continuing education • When searching for continuing education, they go to… • Unfortunately, IEEE-sponsored education products often do not show up in the top ranks of Google searches

30. EPP Website seen as in need of improvement • Both EPP participants and non-participants, when asked to review the EPP website, indicated that it significant room for improvement • Better search capabilities, to find courses of interest • by topic, cost, length, and so on • Samples of the type of materials in each course • Reviews/ratings of courses Chris is working on it

31. Other Relevant Research

32. 2008 Member Satisfaction Survey Managed by: IEEE Strategic Research

33. Low awareness of Expert Now

34. Satisfaction with IEEE Publication Products Recall, 15% rated this item Percent Saying “Satisfied” or “Highly Satisfied” to the question “How satisfied are you with the quality of the following IEEE publications?”

35. Satisfaction with Mission of IEEE Percent Saying “Satisfied” or “Highly Satisfied” to the question “How satisfied are you with IEEE performance in achieving the following?”

36. Satisfaction with Additional Membership Products and Services All of these have high levels of “Not aware” and “No opinion” Percent Saying “Satisfied” or “Highly Satisfied” to the question “How satisfied are you with the quality of the following products and services provided by IEEE?”

37. 2008 Member Segmentation Survey Managed by: MGA IEEE Strategic Research with Harris Interactive

38. Reasons for Joining and Remaining in IEEE Percent selecting choice to questions “Please indicate the major reasons you originally joined IEEE” and “Which of the following reasons best describe why you continue to maintain your membership with IEEE?”

39. Stayed tuned for more from 2008 IEEE Member Segmentation

40. Summary

41. Summary/Common Themes • Many IEEE Education products and services have very low awareness with IEEE members • Need to make IEEE known as a course provider • Those who have used IEEE Education products and services often have very positive experiences • Both participants and non-participants would like to see greater variety of content available to them

42. Thank you Questions? Comments?

43. Reasons for Joining and Remaining in IEEE Percent selecting choice to questions “Please indicate the major reasons you originally joined IEEE” and “Which of the following reasons best describe why you continue to maintain your membership with IEEE?”