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What is Gamification?

What is Gamification?. Application of game-like elements to encourage a target audience into engaging in certain behaviors Meant to be and added tool for a business and not its main function Target audience: Current and prospective customers or employees or studentsA

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What is Gamification?

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  1. What is Gamification? Application of game-like elements to encourage a target audience into engaging in certain behaviors Meant to be and added tool for a business and not its main function Target audience: Current and prospective customers or employees or studentsA Aimed at taking advantage of people's natural affinity for games

  2. What Gamification Means Refers to systems and processes that engage and motivate The key to gamification is to turn extrinsic rewards into intrinsic rewards Fit into people's habits but also provide a reward that drives a task to be performed regularly What makes gamification successful? - Motivation

  3. Real-World Applications - Business Refer to productivity - inducing rules among employees Generation Y especially susceptible to gamification Tomorrow's workforce will require gamifcation built in to the work experience Components can include: Teams, badges, goal-setting, transparency and real-time feedback

  4. Gamification - right for your business? 7 things to consider Consider Why You Want to GamifyWhat are your business goals? Identify your users- Who and why they play Frame Goals and Objectives- Make long-term and short-term goals as exciting and aspirational as possible Identify necessary skills and actions- Physical, mental and social skills

  5. Gamification - Right for my Business? 6. Various lenses of interestCompetition type, time pressure, puzzles, novelty, levels, teamwork, currency, renewals 7. Outline desired outcomesRewards and punishments - feedback loop that motivates users to improve 8. Play and PolishWhat's working and what isn't?Is the game personal enough for your users?

  6. Octalysis

  7. Gamified Corporate Training Most employees only work hard enough to earn a paycheck - not lose their jobs 24% of workforce is actively disengaged Zapposand Goolgle get employees motivated to work on a daily basis Making the workplace more engaging and motivating

  8. Real-World Application - Education Teachers are finding ways to utilize gamification to get students engaged and learning ClassDojo: Turns Class into a Game of Rewards and Instant Feedback MrPai’s Class: The Digitally Assisted Class: The Digitally Assisted Class In-Class mobile interaction between Teacher and Student Socrative- Space Race

  9. Questions What is Gamification? Playing games at home with family Designing games for the gaming industry Systems and processes that engage and motivate Playing games on break time at your workplace How is Gamification used? In the workplace b. In Education c. In Marketing d. All of the above

  10. Sources Rick Delgado. Smart Collective Data. Should you jump on the gamification Bandwagon?. 30, April, 2014 Fankhauser, Dani. Mashable. Is Gaming Just a Fad? 17, May,2013 Yu-kaiChou, Mashable. Is Gaming Just a Fad?, Posted comment 17, May,2013 Erica, Swallow. Mashable. Is Gamification Right for Your Business? 7 Things to Consider. 24, Dec. 2011 NATASHA SINGER. The New York Times, You’ve Won a Badge (and Now We Know All About You). 5 Feb. 2013 Mike W. "Gamification 101: The Psychology of Motivation". Science of Social Blog.Lithium. 9 Oct. 2012. web. 4, 10 2014

  11. Video sources CLASS DOJO http://www.youtube.com/watch?v=KaeNSYJvrn0 Socrative - Space Race http://www.youtube.com/watch?v=EGr53IA91MU All eyes on S4 http://www.youtube.com/watch?v=CsGlzu2NzX0

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