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DOWNTOWN AT WORK Pittsburgh Downtown Partnership March 2007. Prepared by: STRATEGIC METRICS GROUP www.strategicmetricsgroup.com 412.480.4332. WELCOME. Current Members New Members Invitation to join the PDP. MARKET SQUARE. Partnership with Mayor Ravenstahl Event destination
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DOWNTOWN AT WORKPittsburgh Downtown PartnershipMarch 2007 Prepared by: STRATEGIC METRICS GROUP www.strategicmetricsgroup.com 412.480.4332
WELCOME • Current Members • New Members • Invitation to join the PDP
MARKET SQUARE • Partnership with Mayor Ravenstahl • Event destination • Provide consistent branding • Deliver fantastic events
WIFI • Relaunch May 18th • Build new partnerships • Business development • Street application • Explore mobile technology
FLEXCAR • A sustainable & alternative method of transportation • Launch program soon • Charter Members • Partnership with Pittsburgh Parking Authority
SHOP & DINE GUIDE • 2007 – 2008 • Updated & targeted information • Reduced size for increased usability • Larger distribution • Key map • Distributed by the end of April
WALK & DINE May 23, 2007 Tickets available online at www.downtownpittsburgh.com or by phone May 1
CLEAN & SAFE • New Safety Ambassador program • Enhance the Clean Team program
UPCOMING PDP MEMBERSHIP MEETING DATES • July 11, 2007 from 7:30 a.m. – 9:00 a.m. Automated External Defibrillator (AED) Presentation by Max King (invited) • October 10, 2007 from 5:00 p.m. – 7:00 p.m. Topic TBD
SUMMARY • Downtown hosts a very large proportion of the region’s workforce. • The number of people working in Downtown has grown substantially in the last ten years. • Downtown’s workforce population represents a wide variety of industries, but the majority are classified as either Finance or Services. • About 1/3 of workers in Downtown have household incomes in excess of $75,000 per year. • Downtown workers who are less affluent feel their needs and interests are not yet being addressed.
DOWNTOWN’S SHARE OF REGION’SEMPLOYEE BASE (2006) Downtown Pittsburgh hosts 11% of the 5-county region’s employee base (6%) of the region’s business establishments. Source: Claritas Inc.
The Golden Triangle Has The Majority Of Downtown Employees # of Employees Source: Claritas Inc.
DETAIL OF DOWNTOWN’S TOP 5 INDUSTRY CLASSES2006 Number of Employees in Downtown Source: Claritas Inc.
Downtown Areas Have Unique Mix of Industry Classes: Defines “Personality” Source: Claritas Inc.
Downtown Employee Count - Grown At An Annual Rate Of 2% Since 1996 Downtown Employees + 25,371 (+ 23%) 2.07% CAGR Source: Claritas Inc.
While Golden Triangle = Bulk of Employee Growth, The Last 10 Yrs. Both the South and North Shore Areas Have Grown at a Much Faster Pace Total Employees by Downtown Area # of Employees Source: Claritas Inc.
Finance, Services And Public Administration Sectors = The Majority Of Growth In Downtown Pittsburgh EMPLOYEES Growth Decline Source: Claritas Inc.
EMPLOYEE GROWTH SUMMARYDowntown Employees Source: Claritas Inc.
Breakdown of FINANCE Industry Class Employee Growth In FINANCE - Driven By Depository Institutions / Holdings & Other Investment Offices Percent of Growth Source: Claritas Inc.
Breakdown of SERVICE Industry Class Legal Services, Amusement & Recreation (I.E. Theaters) Account For Half Of The Growth In SERVICES Percent of Growth Source: Claritas Inc.
Breakdown of PUB ADMIN Industry Class Percent of Growth Public Security And Terrorism Initiatives Drove The Growth Of PUBLIC ADMINISTRATION Since 1996 Source: Claritas Inc.
DOWNTOWN ESTABLISHMENT GROWTHPittsburgh 1996 - 2006 + 360 (+ 8%) 0.76% CAGR Source: Claritas Inc.
# of Establishments # Of Businesses In Downtown Has Increased In Every Area Except Uptown Net increase 360 Source: Claritas Inc.
Finance And Services Account For 250 More Businesses In Downtown Since 1996 ESTABLISHMENTS Growth Decline Source: Claritas Inc.
Wages Of Downtown Workers Are Higher Than Those In Other Areas Of The City Percent Source: 2000 US Census - Census Transportation Planning Package .
Wages Of Workers On The North Shore Skew Higher Than Other Areas Of Downtown Percent Source: 2000 US Census - Census Transportation Planning Package .
1/3 Of Downtown Workers Have HH Incomes In Excess Of $75,000 Per Year DOWNTOWN WORKER HH INCOME % of Respondents Total Annual Household Income Source: PDP 2003 Commuter Needs Study, 2005 Transit Study, 2006 Pedestrian Traffic Study, .
MONTHLY DOWNTOWN PATRONAGE/DOLLARSAverage $ Spent By Vendor / Activity Income = Downtown Spending HabitsExecutives Spend 3x As Much As The General Workforce
Nearly 4 In 10 Downtown Workers Use Busses Or LRT To Commute To / From Downtown Q3. How do you typically travel to / from downtown Pittsburgh? Strong correlation exists between bus and “T” commuting & income: Income LevelBus/”T” Usage <$10,000 100% $10K - $24,999 82% $25K - $49,999 51% $50K - $74,999 39% $75K - $99,999 31% $100,000 + 19% n = 750 workers Source: PDP, 2005 Transit Study,
FOCUS GROUP KEY FINDINGS General Perceptions • workers and students had good things to say • enjoy being close to many different and exciting things • appreciate the convenience and excitement that working in Downtown offers
Shopping Downtown • options for retail shopping are limited • desire to have conveniently located stores that are similar to ones near where they live, (e.g. Target, Giant Eagle) • like the idea of a centralized shopping district in Downtown
Broad Downtown Work Force • wide range of age and socio-economic groups downtown • positive and negative perceptions of working downtown strongly driven by individual income level and occupation • the higher the income, the more positive a worker is about Downtown • great example of what Downtown can be: the Cultural District and the restaurants, galleries and theaters • however, the perception exists that the needs and interests of those with less disposable income have not yet been adequately addressed
Safety • Downtown has specific areas that present issues of concern with safety • Market Square, Fifth and Wood and others were cited as areas to avoid - especially at night • those Downtown for evening activities limit travel to the Cultural District and other areas that they deem safe • would like to see higher Police visibility
Parking • all groups expressed concern with high cost of parking in Downtown • the perception does exist and represents a potential obstacle for many who would consider spending more time Downtown
Other Studies On PDP’s website www.downtownpittsburgh.com