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24 th November 2007

24 th November 2007. Business Tourism, The Role of Local Authority. Joe Horan. County Manager. South Dublin County Council. Strategic Location. Value of Business Tourism in Ireland is currently worth in excess of €475 million per year.

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24 th November 2007

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  1. 24th November 2007 Business Tourism, The Role of Local Authority Joe Horan County Manager South Dublin County Council

  2. Strategic Location

  3. Value of Business Tourism in Ireland is currently worth in excess of €475 million per year. Failte Ireland has set a target to increase business tourism to Ireland of €1 billion by 2013. The question for South Dublin County are we promoted in the sector?

  4. Composition of South Dublin County Tourism David Kennedy, South Dublin Chamber - Chairperson Cllr. Máire Ardagh, South Dublin County Council - Vice-Chairperson Peter Byrne, South Dublin Chamber - Company Secretary Loman O’Byrne, South Dublin Enterprise Board - Treasurer Cllr Mark Daly, South Dublin County Council Cllr Guss O’Connell, South Dublin County Council Cllr Catriona Jones, South Dublin County Council Jim Walsh, South Dublin County Council Billy Coman, South Dublin County Council Raymond Keaney, Institute of Technology Tallaght Jane Fitzpatrick, Dublin Tourism Tom Lyng, Coillte Ciaran O’Donovan, Red Cow Moran Hotel Brendan Flynn, Abberley Court Hotel Gillian Prendergast, Citywest Hotel Jim Brady, Beechpark Golf Club Brían Ó Gáibhín, Áras Chrónáin Company established 11th January 2005

  5. Role of the Local Authority: • to work in conjunction with Tourism Companies and Groups to identify the tourism strengths of their area and to target core markets on these strengths. • to assist with the branding, promotion and marketing of identifiable tourism products. • to maximise the spins off’s from identifiable products to other sectors.

  6. Role of the Local Authority… • to ensure that existing facilities are to a high standard so that they are available and can be enjoyed both by the local community and visitors. • Share resources where possible. • look at new Local Auth. Projects in the context of tourism.

  7. Role of Local Authority… Sustainability can be achieved through co-operative marketing involving the key partners in both the public and private industry • - Deliver the right product to a specified market = Success • - Create an identifiable brand and overall package • - Inform your target market using a mixture of traditional marketing promotion methods and focus on the use of modern technology.

  8. Ideal Gateway to the rest of Ireland. • Hub of the national roads system entering Dublin - N4, N7 & N81 • Access to Dublin Airport & Ferry ports • Public transport to Dublin City Centre • Experience both a Capital City and Country – Liffey Valley and the Dublin Mountains.

  9. Identified Strengths • Specialist international business parks – Citywest Campus & Grange Castle Business Parks. • Outside the capital, the county has the largest concentration of businesses • Large number and variety hotels available locally. Over 3,000 bedrooms.

  10. Acc Type Rooms % of Dublin Stock Hotels 3844 18.5% Guesthouses 41 4.6% Hostels - - Townhouses 12 2.4% Country Homes 8 7% Self Catering 2 0.7% Farmhouse - - Specialist - - Campus - - Caravan & Camping 163 72%

  11. Creating an Identity & Recognisable Projects • Key Flagship Projects • Civic Theatre • County Arts Centre • Grange Castle Golf Course • Camac Valley Caravan & Camping Park • Leisure Centres at Tallaght & Clondaklin • Connect Interactive Exhibition Centre….interactive building.

  12. Providing Location based information to the Tourist in South Dublin County for… • Hotels, B&B’s Guest Houses • Transport Information • Cultural Venues & Events • Or any information that can be spatially mapped …

  13. Recognising the Importance of Events • Hallowfest is a new event developed by South County Dublin Tourism to celebrate the tradition of Halloween for all the family • This year, over 10,000 people attended the second festival. • The event takes place over October Bank Holidayweekend and incorporates venues such as County Hall, the Hell Fire Club in the Dublin Mountains, ITT Dublin and Rathfarnham Castle. • Web presence at www.hallowfest.ie

  14. Hallowfest Sponsors 2007…

  15. Ethiopian Friendship Project

  16. Linking our community to Butajira & Werabe… Helping Us Rediscover Community Spirit

  17. Conclusion… The Local Authority and Local Tourism Providers have an equal role to play in the Sustainability of Tourism in their County. The Local Authority must facilitate an information flow that the sector can plug into.

  18. Visit us Online: www.southdublintourism.ie www.southdublin.ie

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