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Sustainable Enterprise Curricula at George Washington University. Mark Starik George Washington University School of Business & Public Management 2003 WRI BELL Conference, Ft. Lauderdale. Outline of Presentation. Background information on GW & SBPM Early record of GW sustainability programs
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Sustainable Enterprise Curricula at George Washington University Mark Starik George Washington University School of Business & Public Management 2003 WRI BELL Conference, Ft. Lauderdale
Outline of Presentation • Background information on GW & SBPM • Early record of GW sustainability programs • 1990s evolution of events, actors, & entities • Current sustainability assessments • Comparisons to other universities/b-schools • Possible lessons learned & shared futures
Background Information on George Washington University • Centered in Foggy Bottom-Washington DC • Foiled/rescued Pres. Washington’s bequest • Columbian College 1821; GWU 1904 • Multiple campuses in region; 90 buildings • 23,000 students: 9K UG, 11K GR, 1.5K ND • All 50+ states & 140 countries represented • A&S, Med, Law, Engr, Educ, BPM, Intl.+
Early Record of GW Sustainability Programs • Environ. Science program+: mid-1970s • Environ. Health/Law/Engr.: 1980s • Business/Public Mgmt/Educ.: 1960s-policy • Most BPM/Educ. was/is social, not environ. • No natural resources-oriented schools • East Coast, metropolitan/ultra-urban setting
1990s Evolution of Events, Actors, and Entities • Early 1990s: environmental certificates • 1991-1996: Green University initiation, collaboration, innovation, devolution, regrouping, & continuation • 1997: BELL @ GW; Green Dorm/Lights • Strat. Envir. Mgt., Environ. Ethics/Policy+ • Continuation of social sustainability courses
Current Curriculum Sustainability Assessment • Less centralization with more activities • More centers, institutes, initiatives, programs • MBA Fields: EP&M, NPOM, & SMPP • More courses, projects, guests, events • More student groups, multi-school partnering • Building on the past, looking to the future
Comparisons to Other Universities • Our 4-way IJSHE Article on 4 Universities • Compared GW, USC, Tufts, & Brown - 8Ss • Shared values/style: Visibility & Levels • Strategy/structure: Participation & Reach • Skills/systems: Breadth & Depth • Stakeholders/success: Metrics & Modesty
Comparisons of GW SBPM to Other Business Schools • From relative pioneer to tenuous leadership • Slow increase in environmental scholarship • Rapid increases in global & nonprofit areas • 3 advantages: public mgmt., tourism, DC • Challenge I: maintaining while losing one • Challenge II: maintaining while others gain
Possible Lessons Learned & Future Developments • Centralization/decentralization dance • Persistence + luck = possibilities • Several open faculty positions w/potential • Accountants see the “governance light”? • Global Compact, Net Impact, Etc. • Your suggestions are welcome!