1 / 9

ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012

ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012. STOCKTON’S VISITOR ECONOMY BASELINE REPORT. Attractions. Services. Visitors to Tees Valley. 2.1 million overnight tourists Total economic value of £563m

studs
Download Presentation

ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. ARTS, LEISURE AND CULTURE SELECT COMMITTEE – 4 JULY 2012 STOCKTON’S VISITOR ECONOMY BASELINE REPORT

  2. Attractions

  3. Services

  4. Visitors to Tees Valley • 2.1 million overnight tourists • Total economic value of £563m • Two thirds of overnight visitor to the Tees Valley stay with friends and relatives • The main visitors to the area were between 18-24 (45.5%) • The majority of those staying for one to three nights were 25-34 (40.3%)

  5. Key Attractions in Stockton • Preston Park Museum & Grounds – 89,054 (2010) • RSPB Saltholme – 80,316 (2010) • Events • SIRF – 65,000 (2011) • River Rat Race – 981 (2011)

  6. Visit England • Private/public sector partnerships • National Tourism Strategy • ‘Attract and disperse’ approach • Marketing to domestic & established overseas markets

  7. Changes in the Region • Regional marketing activity ended in May 2010 • Closure of One North East (ONE) in March 2012 • Northern Tourism Alliance • Other destination management organisations in the region reviewed

  8. Changes in Tees Valley • Review of Tees Valley Unlimited (TVU) • Reduced to one third of previous size • TVU marketing focussed on investment from key sectors • Visit Tees Valley (VTV) • 75% of funding was from ONE all of which was withdrawn • VTV wound up in March 2011 • Temporary tourism post ended March 2012

  9. Changes in Stockton • Tourism involved in two EIT reviews • Two tourism posts deleted • Visit Stockton web site closed • 2.5 fte staff within Tourist Information Centre • Support to visitor economy businesses as part of wider business engagement role • Enabling the sector to support itself

More Related