1 / 11

Public Relations Department Rockover, Inc., Corporate Headquarters

Public Relations Department Rockover, Inc., Corporate Headquarters. Contaminated Lagoon Douglas Productions Plant. PR Team: *Tiffany Drake *Ryan Hazlewood *Elissa Meisenheimer *Sarah Yosten. Problem, Challenge, or Opportunity Statement.

sue
Download Presentation

Public Relations Department Rockover, Inc., Corporate Headquarters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Public Relations DepartmentRockover, Inc., Corporate Headquarters Contaminated Lagoon Douglas Productions Plant PR Team: *Tiffany Drake *Ryan Hazlewood *Elissa Meisenheimer *Sarah Yosten

  2. Problem, Challenge, or Opportunity Statement • Industrial Products Inc. discovered the contaminated lagoon. • Employees are fearful of the risk to pollution • The community fears hazardous waste • The government has no relationship with the company and has no reason to trust the company to handle the cleanup properly • This is a good challenge for Industrial Products Inc. to build new relationships with its publics

  3. Situation Analysis • PCBs contaminated the lagoon in 1960’s • Industrial Products Inc is not at fault, but taking responsibility • Employees, community and government need to be informed • Expansion needs to proceed smoothly • Lagoon cleanup without incident is preferable

  4. Goal • Our goal is to inform and persuade the publics to support the lagoon cleanup.

  5. Internal Publics • Internal-Primary • Veteran Employees • Industrial Products Inc, Headquarters

  6. External Publics • Primary • Douglas, Ohio (The City) • Douglas community residents • Rush Hour Drivers • Government • Media • Secondary • Surrounding Communities

  7. Press Statement • Lagoon contaminated on property • Industrial Products Inc, is taking full responsibility for the cleanup • Residents and Employees are not at risk • Protective gear will be used • Dates of activities in the closure plan • BBEO Remediation and Construction

  8. Memo to Employees • See MEMO

  9. Fact Sheet • See Fact Sheet

  10. Backgrounder • See Backgrounder

  11. Thanks! • Thanks from all of us at Rockover Inc, Public Relations!

More Related