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Q 2 Issue Highlights

Q 2 Issue Highlights . Prepared By Irene DeVos Advantage Business Media Direct: 973-920-7187 irene.devos@advantagemedia.com. May Issue. Look Through the Decades . Next Issue: June 2013 . June Lab Outlook.

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Q 2 Issue Highlights

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  1. Q 2 Issue Highlights Prepared ByIrene DeVosAdvantage Business MediaDirect: 973-920-7187irene.devos@advantagemedia.com

  2. May Issue

  3. Look Through the Decades

  4. Next Issue: June 2013

  5. June Lab Outlook • June LabOutlook gives you the opportunity to create drama, excitement, and energy for your sales message. • Your advertisement in LabOutlook engages the attention of 48,000 laboratory professionals in a fresh digital medium that encourages commitment, effort, focus and demand for your product with its unique interactive functionalities. • Liven up your sales message with video, audio, and clickable links in June LabOutlook.; produce a unique totally interactive digital experience! • June LabOutlook will be promoted through our e-newsletters and highly trafficked website! • Editorial content is totally unique to LabOutlook and offers stimulating feature articles and interesting linkable content that is fresh and informative. • · Outlook on Lab Design • · Outlook on Instrumentation • · Outlook on Life Science • · Outlook on Software and Hardware • · Scientist in the Spotlight • · Global Outlook

  6. Our Print Audience • Out of the top 60 R&D spending companies in the U.S, all have representatives on our circulation file and are receiving Lab Equipment each month. • All the companies looking to spend over 2 billion in R&D (the top 25) are on our circulation file and account for over $141 billion in R&D spending!

  7. 2012 R & D Spend and Laboratory Equipment Subscribers

  8. Close-Up Of E-Newsletter Subscribers • The majority of our e-news subscribers are not the same subscribers to our magazines. • Our e-newsletter subscribers are obtained through the following means: former magazine subscribers, sign ups from our website, and some come from online sub agents such as Magazines.com • Lab News Daily - total subscribers = 35,043 • ·         Active Magazine Subscribers = 12,973 • ·         Other Newsletter subscribers =22,070   Geographic breakout: • o   US = 28,429 • o   Canada = 170 • o   Other Foreign = 694 • o   No Answer = 5,750 • Note that for the “Other Foreign” countries these can’t easily be broken out.  • Also, we don’t have a Geographic breakout for many of the records since we don’t capture the Country information if they simply sign up for a newsletter.

  9. Unique Web Audience • Further, there is a “unique audience” story to tell you about our websites.  • The new Monthly Web report( see January report below) shows more than half of our unique visitors on our websites come from sources other than our daily newsletters. • Now we can give you specific audience information on the number of unique visitors on our websites. .

  10. Unique Web Audience

  11. Web Site + E-News Bundles • Exposure Time: • When you buy ads in our daily newsletters, you receive a fraction of the time and exposure with our subscribers that you would if you were to appear in both vehicles. • With our open rates and click-through-to-open rates being better than the industry average, our daily newsletters are BEST IN CLASS. • However, our daily newsletter advertisers only receive partial benefit, as subscribers scan headlines within the daily newsletter in a matter of seconds.  • The subscribers’ maximum time spent reading your news is when they read the whole story on the website triggered by the daily newsletter. •   Be sure your campaigns are encompassing the vast exposure time on the web too.

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