Apirak Kosayodhin Advisor to Prime Minister of Thailand

1. Reinvent Thailand ASIA : Road to New Economy Apirak Kosayodhin Advisor to Prime Minister of Thailand

2. Reinvent Thailand Current Situation New Global Trend 5Cs Model Creative economy New Society/New DNA

3. Current situation • Global economic crisis • Political issues • 2009 FLU (H1N1) • ASEAN + 3 + 6 • Economic Stimulus Package (SP2)

4. Thailand's major strengths are low cost of living and healthy environment for employment IMD competitive ranking analysis of major strengths High Healthy environment for employment2 (24) Low inflation and cost of living (23) Gap in ranking between overall IMD index of Thailand with subfactor score Appropriate consumption tax rates (22) Key strengths Thailand can leverage (+101) Economic performance Mgmt practice (8) Government efficiency Business efficiency Attitudes and values (7) Factor effect on ability of Thailand to develop sustainable competitive advantage and prosperity Infrastructure High Low High Low • Difference between overall IMD ranking of Thailand (27) and sub factor scores. Use 10 to approximate 1 standard deviation difference. Source: IMD Competitiveness Report 2008 • Healthy environment for employment contains fair compensation level, high employment rate and high labor force number and business friendly regulations

5. Infrastructure and business efficiency identified as major weaknesses of Thailand IMD competitive ranking analysis of major weaknesses Highest priority gap to address High Low GDP per capita (-21) Low productivity & efficiency (-21) Insufficient health quality2 (-20) Low direct investment stocks abroad (-20) Insufficient education quality (-16) Gap in ranking between overall IMD index of Thailand with subfactor score Tech – low penetration of internet users (-16) Insufficient scientific infrastructure (-10) (-101) Economic performance Societal framework (-9) Government efficiency Finance: bank efficiency (-4) Business efficiency Basic infrastructure (-2) Public finance (-2) Factor effect on ability of Thailand to develop sustainable competitive advantage and prosperity Infrastructure Business legislation (-2) High Low Low High 1. Difference between overall IMD ranking of Thailand (27) and sub factor scores. Use 10 to approximate 1 standard deviation difference. Source: IMD Competitiveness Report 2008 2. Weakness in low number of care providers

6. New Global Trend Knowledge Society Innovation / Imagination Urbanization Climate Change Health and Safety Concerns Aging Society International Mobility Connectivity Cultural Heritage Good Governance

7. 5 Cs Model Human Capital Cultural Capital Social Capital Institutional Capital Creative Capital

8. Creative Economy : UNTAD • Cultural Heritage • Arts : Visual arts / Performing Arts • Media : Printing / Film / Broadcasting / Digital Contents • Functional Creation : Fashion / Design / Jewelry / Architecture

9. New Society Knowledge based community Green generation Social responsibilities Creative economy Sustainable development Quality of life

10. Redesign New DNA Science and technology skills Innovating skills Entrepreneurial skills Creative mindset Good hearts

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