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Boosting Employee Morale While Maintaining Superior Customer Relations. Chris Rossi. $76.9 billion Market for Employee Recognition *2013 Incentive Federation Incentive Market Survey. Proliferation of companies/associations designed to grab a piece of this market.
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Boosting Employee Morale While Maintaining Superior Customer Relations Chris Rossi
$76.9 billion Market for Employee Recognition *2013 Incentive Federation Incentive Market Survey Proliferation of companies/associations designed to grab a piece of this market. • Awards and Recognition Association www.ara.org • Return on Performance magazine • Incentive Marketing Association http://www.incentivemarketing.org/ • Recognition Review magazine • Recognition Professionals International http://www.recognition.org/ • Incentive Magazinehttp://www.incentivemag.com/ Rewards and Recognition Industry
Alfie Kohn - Harvard Business Review “Rewards do not create a lasting commitment. They merely, and temporarily, change what we do.” Examine True Costs of Incentive Program • Pay is not a motivator • Rewards punish • Rewards rupture relationships • Rewards ignore reasons • Rewards discourage risk-taking • Rewards undermine interest Why Incentive Plans Cannot Work
http://www.forbes.com How Recognition Works Employee Needs
How Motivation Is Drive By Purpose and Not Monetary Incentives Intrinsic Motivation Autonomy – the urge to direct our own lives. Mastery – the desire to get better and better in something that matters. Purpose – the yearning to do what we do in the service of something larger than ourselves. Intrinsic Motivation
Question: So where does that leave us? Answer: Employee Engagement Let’s review the research that supports our findings.
70% of American workers are “Not Engaged” or “Actively Disengaged” • Category Breakdown • Actively Disengaged - 18% • Not Engaged - 52% • Engaged - 30% • Active disengagement costs the United States $450 billion to $500 billion per year The Gallup Organization Study released in 2013 Over 150,000 U.S workers surveyed
The Current State of Affairs1 Team = 3 Engaged + 5 Not Engaged + 2 Actively Disengaged
Financial Impacts High Employee Engagement Affects Performance Outcomes* • 37% lower absenteeism • 25% lower turnover (in high turnover organizations) • 48% fewer safety incidents • 10% higher customer metrics • 21% higher productivity • 22% higher profitability *Comparing top quartile in engagement results to the bottom quartile. Leadership Impacts “Managers who focus on their employees’ strengths can practically eliminate active disengagement and double the average U.S. workers who are engaged nationwide.” Study Findings
Employee Impacts • The generation at the beginning (Millennials) and at the end (Traditionalists) of their careers tend to be more engaged than those in the middle. • Millennials are most likely of all the generations to say they will leave their job in the next 12 months. • Women are more engaged than men. • Employees with college degrees are less likely to report having a positive, engaging workplace experience. • Engagement eclipsed corporate policies and perks. Customer Impacts • Employees are not prepared to engage customers. Only 41% know what their company stands for and what makes them different. • Engagement among service employees are among the lowest of any occupation and continue to decrease. Study Findings
Key Drivers to Employee Engagement Relationship with immediate supervisor Belief in senior leadership Pride in working for the company Dale Carnegie Training & MSW Research Study released in 2012 Sample Size: 1,500 U.S workers
71% of the U.S. workforce is Actively Disengaged or only Partially Engaged Category Breakdown Actively Disengaged - 26% Partially Engaged - 45% Fully Engaged - 29% • Snapshot of Partially or Actively Disengaged Segment • Middle-aged employee (40-49 years old) • The most highly educated (ex. post- graduate education) • Lower-level income employees earning less than $50K • Newer employees (Less than a year) • Client facing and clerical staffers • Those working in government, military, education and manufacturing sectors Study Findings
Evolution of An Engaged Employee Source: Dale Carnegie
Concerning Trends Uncovered Regarding Engagement Engagement scores decline as employee tenure increases. Scores decline at the lowest levels of the organization. Engagement levels are lowest in sales and service functions. Bain & Company and Netsurvey Study released in 2012 Sample Size: 200,000 employees across 40 companies in 60 countries
Common Themes of Successful Engagement Leaders • Line supervisors lead the charge. • Supervisors have the right preparation to hold candid dialogues with teams. • Teams rally around the customer. • Engagement tactics are tailored for different employee segments. • It’s all about the dialogue, not the metrics. Study Findings
Research Supports • Intrinsic motivation is the key to an engaged employee. It’s what will drive the permanent adjustments in behaviors. • The front line supervisor is pivotal in creating and maintaining a team’s engagement level. • An highly engaged workforce outperforms an lower engaged workforce. This engagement tends to yield greater financial success. Summary