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State of the Lodging Indu STR y

State of the Lodging Indu STR y. Brittany Baldwin, Sales Executive Small Hotels Retreat – September 2010. Overview: Total Caribbean & Small Hotels. Caribbean Hotel Industry - Key Statistics YTD July 2010. % Change # of Hotels 2,272 Hotel Rooms 242,155 0.2%

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State of the Lodging Indu STR y

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  1. State of the LodgingInduSTRy Brittany Baldwin, Sales Executive Small Hotels Retreat–September 2010

  2. Overview: Total Caribbean & Small Hotels

  3. Caribbean Hotel Industry - Key StatisticsYTD July2010 % Change # of Hotels 2,272 Hotel Rooms 242,155 0.2% Occupancy 66.3% 1.8% Average Daily Rate $168.67 4% RevPAR $111.81 5.8% Room Revenue $ 5.7B 6.1% 2010 Smith Travel Research, Inc.

  4. Caribbean Small Hotels Industry - Key StatisticsYTD July2010 % Change # of Hotels 1,486 Hotel Rooms 44,253 0.6% Occupancy 59.3% 7.4% Average Daily Rate $267.56 10.8% RevPAR $158.57 19% Room Revenue $ 1.5B 19.7% 2010 Smith Travel Research, Inc.

  5. Will The Caribbean See Improvement in 2010? Total Caribbean% Change 2007 - 2009 and July 2010 YTD

  6. Small Hotels Seeing Light At the End of the Tunnel Caribbean- Small Hotels (75 rooms or less)% Change 2007 - 2009 and July 2010 YTD

  7. Supply & Demand

  8. Building In a Downturn. Demand Finally On The Rebound! 2.6% -5.2% -6.4% Total CaribbeanTwelve Month Moving Average % Change – 2006 to July 2010

  9. Supply Growth Remains Flat. Positive Demand May 2010. 5.2% -14% Caribbean Small Hotels (75 rooms or less)Twelve Month Moving Average % Change – 2006 to July 2010

  10. Occupancy

  11. Strong Occupancy Growth Across The Board Select Destinations- Occupancy % ChangeJuly 2010 YTD vs. July 2009 YTD

  12. Small Hotels Recovering Occupancies Select Destinations- Small Hotels vs. Large HotelsOccupancy % Change- July 2010 YTD

  13. ADR (Average Daily Rate)

  14. Caribbean Showing Positive ADR Improvement Select Destinations- ADR % ChangeJuly 2010 YTD vs. July 2009 YTD

  15. Caribbean ADR Improvement Driven By Small Hotels Select Destinations – Small Hotels vs. Large HotelsADR % Change- July 2010 YTD

  16. RevPAR (Revenue Per Available Room)

  17. RevPAR’s Are Slowly Rising Select Destinations- RevPAR% ChangeJuly 2010 YTD vs. July 2009 YTD

  18. Positive RevPAR Growth For Small & Large Hotels! Select Destinations – Small Hotels vs. Large HotelsRevPAR % Change- July 2010 YTD

  19. “Thank You” to the Most Recent Caribbean Enrollees: Round Hill Hotel & Villas- Jamaica Lion’s Dive & Beach Resort- Netherland Antilles Crown Point Beach Hotel- Tobago Cascadia Hotel & Conference Center- Trinidad Toucan Inn & Bonkers- Trinidad Cara Suites Hotel- Trinidad Tamarind Reef Hotel – USVI Sugar Beach Condo Resort- USVI

  20. How Do I Participate? STR’s Roundtable Session will explain how your hotel can enroll & participate Or stop by the STR booth for more details

  21. For More Information brittany@str.com 615-824-8664 ext 3384 (Presentation available on www.hotelnewsnow.com)

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